Clearview Capital Launches New Full-Service Marketing Agency, UpSwell

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Formed through previous acquisitions, new firm will offer data-driven marketing solutions

"We’ve expanded our capabilities to handle all aspects of marketing on a variety of platforms." - UpSwell President Tim Ross

Clearview Capital has launched a new full-service marketing agency, UpSwell, to help clients in a variety of industries attract a “wave” of new customers. UpSwell was formed through the combination of Mudlick Mail and Muscle Up Marketing, two specialty marketing firms acquired by Clearview in 2018.

Mudlick Mail had built a reputation for providing well-researched, customized direct mail campaigns for clients, particularly businesses in the automotive repair and dental industries. Muscle Up Marketing was an expert in helping clients in the fitness and wellness sectors draw new members through multichannel print and digital marketing campaigns. While the merged firms previously operated under the Mudlick Marketing umbrella, the new name better reflects the agency’s renewed focus on delivering customer growth across sectors.

“We’ve expanded our capabilities to handle all aspects of marketing on a variety of platforms. With that full-service approach and our emphasis on hyper-local targeting, we feel confident that our clients will reach the consumers most likely to become customers,” said UpSwell President, Tim Ross.

UpSwell’s leadership team brings substantial experience to the market, having served more than 10,000 clients over the past 12 years and executing more than 150,000 campaigns drawing 10 million new customers and counting. In addition to Ross, who founded Mudlick Mail, UpSwell’s management includes Muscle Up Marketing Founder, Jon Butts, who will serve as Senior Vice President of Marketing, Chief Executive Officer, Zenon Olbrys, and Senior Vice President of Sales, Nelson Rodenmayer.

UpSwell will offer a broader range of services with more than 20 digital and print capabilities for small and medium-sized businesses, including social media, paid search, website design and hosting and direct mail campaigns, amongst other services.

The agency has also improved tracking and reporting tools to help clients monitor their success and optimize their marketing budgets, recently completing a significant investment in a new data warehouse. UpSwell will also offer enhanced data analytics powered by artificial intelligence to ensure accurate and effective customer targeting. Clients will also have access to a user-friendly portal where they can manage campaigns, monitor forecasting, check analytics and make payments.

For more information about UpSwell visit or call 866-859-6988.

About UpSwell

UpSwell serves independent and franchise businesses whose growth is based on their ability to attract customers from their local communities. UpSwell helps drive the maximum number of customers for the 10,000 businesses it serves through data-driven, hyper-local digital and print marketing solutions. The full-service marketing agency has been serving clients since 2008 and has executed more than 150,000 successful campaigns. For more information visit


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