...even songwriters and artists with no background in rights management can still understand the steps needed, earn a living, and build their musical legacy.
NASHVILLE, Tenn. (PRWEB) January 05, 2021
Cleerkut Royalty (https://cleerkutroyalty.com), originally established as a suite of software tools to assist founder Cheryl Potts in managing her copyright and royalty business, announces the launch of its centralized music business platforms for industry professionals and indie music creators. As a professional Copyright & Royalty Administrator, Ms. Potts searched the market looking for a solution that could meet the needs of her business and found none. Since then, Cleerkut Royalty has emerged as an integrated solution that includes the tools, reminders, licenses and back-end capabilities needed to demystify the complicated music rights and royalty processes for an increasingly digital music business.
Cleerkut Royalty offers three platform options geared toward specific roles within the music rights management process: record labels, publishers and indie music creators. For indie music creators, Cleerkut Royalty will bundle in critical education about music rights and required licenses that cause many would-be career indies to leave money on the table. (Indies can easily create their own mechanical license so others can use their music, for example, through https://Licenseyoursong.com.) For record labels and publishers, Cleerkut Royalty promises to streamline inefficient processes, so they can focus more time on deal-making for their artists and songwriters.
Despite Rollingstone’s projection that independent music artists could earn more than $2 billion in 2020, the steps needed to navigate the music copyright and royalty processes are still mysterious to most. Even rights-savvy professionals working at record labels and publishing companies deal with unnecessarily cumbersome and outdated processes. A clear gap exists between the tremendous opportunity offered by increasing online distribution options for music creators (options like SoundCloud, Tunecore, CDBaby come to mind) and the overly complex music rights management processes that lead to sustainable earnings. While more music artists are getting distributed and heard around the globe, the education and tools that help them profit from their works have taken a back seat or, worse, been completely neglected.
“Most people involved in music royalty administration are still dealing with mundane, cumbersome and outdated ways of managing their music catalogs, licensing agreements, and more.” explains Cheryl Potts. “I created Cleerkut Royalty to simplify and automate the important steps needed to properly administer music rights, so even songwriters and artists with no background in rights management can still understand the steps needed, earn a living, and build their musical legacy.”
By making things more efficient, Cleerkut Royalty’s vision is to help record labels, publishers and self-released artists build a successful career.
For more information about Cleerkut Royalty, visit https://cleerkutroyalty.com.