Clothing Labels' Marketing Advantages Highlighted in Gender Neutral Fashion Trends, says Hi-Tech Printing & Labeling Inc.
The Los Angeles-based manufacturer comments on a recent article that brands with unique collections and messages can use clothing labels as a powerful marketing tool.
LOS ANGELES, August 10, 2021 /PRNewswire-PRWeb/ -- A June 24 article on CNN reports on the newest fashion trend of gender-neutral clothing. The article reports that many consumers, especially among the Gen Z demographic, no longer identify with traditional clothing categories based on a binary gender label and the demand for inclusive and gender-neutral fashion has increased. CNN adds that several large department stores and retailers have already launched inclusive collections either in collaboration with LGBTQ organizations or by donating proceeds to related charities. Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. says that brands with distinctive collections or messages should take advantage of every marketing opportunity they have, including high-quality clothing labels.
Hi-Tech Printing & Labeling Inc. says that there are many ways for companies to advertise their ethics or the causes they support. These often include in-store signage, social media posts, email newsletters, and websites. However, the Southern California manufacturer says one of the most beneficial opportunities lies in a piece of clothing's fabric label or tag. Hi-Tech Printing & Labeling Inc. says that including a brand's mission on clothing labels not only reminds customers of the brands they love and support but also increases the likelihood that they'll return for future purchases.
The Los Angeles company notes that, for these fabric tags to be effective over the long term, they need to be comfortable and durable. A clothing label that is itchy and scratchy will be cut off almost immediately after purchase, Hi-Tech Printing & Labeling Inc. says. Moreover, a label that is made from poor quality materials and fades after a few washes, leaving the print illegible, also defeats the marketing purposes. The manufacturer says that fabric labels can only do their job if they remain on the clothing item and consumers can read them.
Hi-Tech Printing & Labeling Inc. says that customers take note of brands that produce high-quality products. When this is demonstrated not just through the clothing, but also down to the durability of the fabric tags, consumers are more likely to become lifelong fans and repeat customers. The Southern California company adds that, regardless of the type of clothing a brand produces, companies should find the right fabric labels to complete their collections, continuing the soft-sell marketing process long after the original purchase.
Readers interested in learning more about Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. can call (213) 746-7772 or visit its website at https://www.fabriclabels.com/.
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SOURCE Hi-Tech Printing & Labeling Inc.
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