Clothing brands that have unique causes or messages should utilize every marketing opportunity available to share their mission with customers.
LOS ANGELES (PRWEB) May 25, 2021
A May 14 article on Forbes reports on Marcella, a New York City fashion brand committed to empowering women through their business and philanthropic partnerships. The article notes that the brand offers high-quality clothing at affordable prices and pays its majority-female staff with higher-than-average wages and benefits. Furthermore, the article says that every sale from the brand’s fashion line pays for five days of schooling for a girl in Africa, which includes everything from tuition and uniform to personal items and books. Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. says that clothing brands like Marcella that have unique causes or messages should utilize every marketing opportunity available to share their mission with customers.
Hi-Tech Printing & Labeling Inc. says that many companies only focus on advertising their brand’s vision via traditional methods such as on their website, on signage around physical stores, and through social media posts. However, the Los Angeles company says that fashion designers should be sure to include information about the causes they support on clothing tags and labels too. Hi-Tech Printing & Labeling Inc. says that this ensures that consumers are reminded of the brand and the organizations or messages they support throughout the shopping process and each time they wear the item, further increasing the likelihood that they’ll return for future purchases.
The label manufacturer says that the durability of fabric tags is just as important as the quality of the clothing material. For the tags and labels to be effective at advertising a brand long term, they need to remain intact and legible through multiple cycles in a washing machine and dryer.
Hi-Tech Printing & Labeling Inc. says there’s another factor for retailers and designers to consider: even though there might be multiple items in the same collection, different types of tags and labels may be required for individual pieces to ensure maximum comfort. The Southern California manufacturer says that while stronger woven labels pair well with looser-fitting outerwear, items that are more likely to come into direct contact with the skin, such as t-shirts, should have labels that are soft and comfortable to wear, like cotton tags. Hi-Tech Printing & Labeling Inc. notes that this decreases the chances that customers will cut off the clothing tags out of discomfort or irritation.
Readers interested in learning more about Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. and its offerings can call (213) 746-7772 or visit its website at https://www.fabriclabels.com/.