Clothing Tags and Labels Provide Oft-Overlooked Opportunity in Promoting a Brand's Values, Says Hi-Tech Printing & Labeling Inc.
The Los Angeles manufacturer comments on a recent article that fashion brands should utilize fabric labels and tags as marketing opportunities ideal for spreading awareness of their values.
LOS ANGELES, Nov. 22, 2019 /PRNewswire-PRWeb/ -- An October 25 article on US Magazine reported on women's athleisurewear brand and celebrity favorite n:philanthropy. The article noted that what sets the brand apart from its fun qualities is the fact that 10 percent of proceeds go to pediatric cancer research and animal abuse prevention. The brand's founder explained that those who purchase n:philanthropy clothing are individuals who are looking to wear brands that add value to the world. Los Angeles based manufacturer Hi-Tech Printing & Labeling Inc. says that brands with values of altruism such as n:philanthropy should take advantage of every opportunity available to share their ethic with their consumers.
While the common avenues of marketing a brand's social values through ads and the company's website are a good start, Hi-Tech Printing & Labeling Inc. says the best chance at targeting a brand's demographics is through a piece of merchandise they've already purchased. For lifestyle and clothing companies, the easiest way to do this is through the product's clothing tags or label. The Los Angeles manufacturer notes that, for new customers who are unfamiliar with a brand's principles or goals, larger hang tags provide an opportunity for brands to spread their message and inform the uninformed in more detail. And for customers who are already aware of the brand's mission, being reminded of the company they are supporting by with attractive and memorable labels with each wear can encourage long-term brand loyalty, Hi-Tech Printing & Labeling Inc. adds.
The label manufacturer says that brands should be mindful of where they get their clothing tags and labels produced. A brand's message on a tag or label is only effective if customers are able to see the information on it and it will only work if it is attractively accomplished. Hi-Tech Printing & Labeling Inc. says that the best way to ensure that their values are always visible once the tags have been removed is for brands to invest in high quality and durable clothing labels that can withstand years of wash cycles.
Hi-Tech Printing & Labeling Inc. comments that by choosing top grade material for labels, customers will be able to see the care and attention to detail that the brand takes with its products. Readers who are interested to learn more about Hi-Tech Printing & Labeling Inc. and their services may call (800) 490-0405 to get in touch with customer service or visit the firm's website at https://www.fabriclabels.com/.
SOURCE Hi-Tech Printing & Labeling Inc.
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