Companies that support different causes or have a unique message should take full advantage of every opportunity available to market what sets them apart from others.
LOS ANGELES (PRWEB) April 20, 2021
A March 3 article on Edmonton CTV News reported on an Edmonton designer who is using her clothing line to empower women and raise awareness about mental health. The article reported that designer Wedad Amiri named pieces of clothing from her latest collection after local women struggling with mental illness and paired each item with a personal story on the brand’s website. Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. says that companies such as Amiri’s that support different causes or have a unique message should take full advantage of every opportunity available to market what sets them apart from others.
Hi-Tech Printing & Labeling Inc. says that while including a mission statement or story on the brand’s website or in-store marketing materials is a great start, there’s one often forgotten avenue for reaching customers long after they’ve left the store: clothing tags and labels. By including a short message on tags about the causes the purchase aids, customers will be reminded of the company and mission they support each time they wear the item, the Los Angeles company says, further increasing the chances that they will become loyal fans of the brand and return for future purchases.
The label manufacturer says that, for fabric tags or labels to be effective, there are several things to keep in mind. First, Hi-Tech Printing & Labeling Inc. says that tags must be durable. A brand’s message or logo will only be useful if it stays intact after several washes and the print or woven text still legible. The Southern California firm adds that companies should take extra care when sourcing their clothing labels to ensure that their products can continue to market the brand after years of use.
Secondly, Hi-Tech Printing & Labeling Inc. says that, while many tags can be removed, labels need to be comfortable to wear. As soon as a customer feels that a label is too scratchy, itchy, or irritating, the label is cut off and so are the brand’s future impressions for that particular consumer, says the Los Angeles manufacturer. The group continues, saying that when clothing companies put extra care and effort into their designs and material choices, even down to the clothing labels, customers take notice and are likely to come back for more.
Readers who are interested in learning more about Hi-Tech Printing & Labeling Inc. and its services can call (213) 746-7772 or visit its website at https://www.fabriclabels.com/.