Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

CloudControlMedia GM Tapped to Speak at American Marketing Association Event


News provided by

CloudControlMedia, LLC

Oct 22, 2024, 10:59 ET

Share this article

Share toX

Share this article

Share toX

Steven Rutt and Christopher Roberts to speak at AMA Conference in November
Steven Rutt and Christopher Roberts to speak at AMA Conference in November

Christopher Roberts to Join VP of Abilene Christian University Steven Rutt to Present at AMA Conference

ROCHESTER, N.Y., Oct. 22, 2024 /PRNewswire-PRWeb/ -- CloudControlMedia General Manager Christopher N. Roberts has been selected to speak at the 2024 AMA Symposium for the Marketing of Higher Education in Las Vegas, NV on November 12th. Alongside Steven Rutt, Vice President and Chief Revenue Officer of Abilene Christian University, Roberts will present: Using Data to Compete for Online Students. The session will introduce the institution-agency relationship between CloudControlMedia and ACU Online and highlight the results the partnership has yielded for the university.

According to Roberts, the competition for online students is fierce in higher education and universities need to differentiate themselves to attract, engage, and enroll. To do so, they also need to leverage data science and the tools of digital marketing, suggested Roberts.

Performance marketing is an incredibly powerful tool when all its systems work together and when there's a great relationship between an agency and an institution

Post this

"Performance marketing is an incredibly powerful tool when all its systems work together and when there's a great relationship between an agency and an institution," said Roberts. "We have been working with Steven and the ACU Online team for years and the results that we achieved together are pretty impressive."

Roberts said that ACU Online continues to defy enrollment trends and has seen year-over-year growth of 26 percent and 36 percent for fall and spring, respectively.

Using ACU Online as a real-world example, the presentation will provide conference attendees with methodologies and tactics they can employ at their own institutions. Roberts said that a key component to the overarching strategy used at ACU Online is the CloudControlMedia Platform. According to Roberts, the performance marketing proprietary analytics tool, combined with a school's down-funnel CRM data, allows schools to track digital media actions and investment against their down-funnel results so schools can understand what works and what doesn't and adjust the media buy accordingly.

"It's as if the entire enrollment marketing budget were an investment portfolio, but schools get to cherry-pick only the stocks that provide the best return on their investments," said Roberts.

Roberts said that the presentation will emphasize the need to take a data-driven approach to digital marketing and enrollment yield. He said that the strategy used at ACU Online involves leveraging data insights and scoring media sources based on down-funnel attribution so campaigns can be optimized to identify the leads most likely to turn into students.

"I'm thrilled to be presenting alongside Christopher at the AMA Higher Education Marketing Conference," said Rutt. "Our partnership with CloudControlMedia has been instrumental in driving ACU Online's growth and success. By leveraging data insights and a collaborative, results-driven approach, we've been able to compete in a challenging market while staying true to our mission of delivering high-quality, accessible education. I look forward to sharing our experience and helping other institutions navigate their own paths to success."

The joint presentation submission was selected in July for the annual conference. The event is organized each year by the American Marketing Association and features presentations, workshops, networking opportunities, and exhibitions. Touted as an opportunity for marketers in higher education to connect, learn, and advance their brands, the conference is often attended by more than 1000 people from institutions and those servicing the industry.

About CloudControlMedia, LLC:

For nearly a decade, CloudControlMedia has helped institutions of higher education leverage performance marketing tools to enroll students into course, certificate, and degree programs. Providing a full suite of digital marketing services, the company also offers the CloudControlMedia Platform, a proprietary performance marketing and analytics tool that connects digital tactics to their down-funnel results so users can optimize digital media investment to produce the best results. CloudControlMedia is a wholly owned subsidiary of QuinStreet, Inc. Learn more at cloudcontrolmedia.com.

About Abilene Christian University

Founded in 1906, Abilene Christian University enrolls more than 6,700 students in robust online and residential undergraduate and graduate programs. ACU's mission is to educate students for Christian service and leadership throughout the world. Abilene Christian is ranked in the top 50 nationally for Undergraduate Teaching and Undergraduate Research in the 2025 U.S. News & World Report rankings. Learn more at ACU.edu.

Media Contact

Linda Emma, CloudControlMedia, LLC, 1 9783378410, [email protected], https://cloudcontrolmedia.com/

SOURCE CloudControlMedia, LLC

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.