Brenda’s expertise in strategic consulting, product development, and consumer insights in highly competitive categories will help guide the development of solutions that leverage both CMB’s and ITA Group’s core competencies.
BOSTON (PRWEB) November 15, 2018
CMB is excited to welcome Brenda Ng as Vice President of Strategy and Account Planning. A high-impact marketing executive, Brenda joins CMB with over 20 years of management and activation experience delivering critical insights that drive product development, market strategy, and global corporate strategic planning for some of the world’s leading brands. Based in Seattle, Brenda will spearhead the development of CMB’s engagement solutions in partnership with CMB’s parent company, ITA Group.
“We’re thrilled to have Brenda join the CMB team,” says Jim Garrity, CEO of CMB, “Brenda’s expertise in strategic consulting, product development, and consumer insights in highly competitive categories will help guide the development of solutions that leverage both CMB’s and ITA Group’s core competencies.”
Prior to joining CMB, Brenda was the Founder and Principal of The Trio Group, a Seattle-based consulting firm, where she built strategic roadmaps to develop, launch, and sustain products and initiatives for clients like Amazon, Sonos, and Qualcomm. Brenda formerly led Customer Insights and Competitive Intelligence as an executive at T-Mobile and Microsoft, where she was a member of the original Xbox incubation team.
A visiting Market Research guest lecturer at Stanford Graduate School of Business, Brenda’s multinational and cross-industry experience leveraging insights to drive innovation are an excellent fit for CMB and will be a tremendous asset as the company continues to grow.
CMB, a Gold Top 50 market research and consulting firm, delivers critical insights to the world’s leading brands. CMB collaborates on game-changing initiatives, including market identification and segmentation, brand health, rejuvenating tired trackers, loyalty and advocacy growth, and product and service development. Our highly custom approach, innovative design, and rock-solid execution ensure executives get the answers they need to engage, grow, and stay ahead of the competition. For more information visit cmbinfo.com.