CMI Media Launches ByConsumer™ and ByTarget®, the Health Industry's First and Only People-Driven Insights, Planning and Activation Platform Connecting Consumers and HCPs

KING OF PRUSSIA, Pa., Feb. 21, 2019 /PRNewswire-PRWeb/ -- CMI Media, media planning for the nation's top healthcare companies and part of WPP (NYSE:WPP), has announced the launch of ByConsumer™, an industry-first, audience-driven technology platform that allows deeper engagement with consumer audiences. ByConsumer is a data-driven ecosystem to inform, identify, and activate consumers. With it, CMI Media delivers highly relevant and engaging content. The result is more meaningful brand relationships, resulting in stronger engagement.

ByConsumer, like its ByDoctor® counterpart, enables CMI Media to develop and execute data-supported strategic targeting and channel delivery strategies that drive engagement results, impacting our healthcare clients' bottom-line. CMI Media clients have realized hundreds of millions of dollars in savings from ByDoctor, and will enjoy the same impact with ByConsumer. All falling under the ByTarget® umbrella, ByConsumer and ByDoctor are data and technology platforms built with privacy in mind for customer universe identification, segmentation, media planning, activation and campaign measurement. CMI Media's in-depth knowledge of consumers and HCPs, the media landscape, measurement, and customer-specific analytics allow us to create seamless omni-channel marketing campaigns for our clients, yielding enriched customer experiences that result in positive ROI.

"A major benefit of bringing together our ByConsumer and ByDoctor data under the ByTarget brand is improved patient-HCP dialogue, and outcomes resulting from improved targeting of consumers with HCPs," explained Chief Commercial Officer Dr. Susan Dorfman. "This is a game changer for pharma."

ByConsumer brings many firsts to pharma marketing. Its benefits include: 

• Targeted messaging based on needs, preferences and personas
• More effectively target and reach with greater precision
• Optimize investment to drive improved outcomes
• Drive impact with a channel mix optimized towards increasing reach and maximizing frequency
• Measure impact of consumer marketing activities based on engagement and outcomes
• Connect our customers' business decisions to help deliver better patient outcomes
• De-duplication of audiences, eliminating wasted impressions
• Ability to identify interest in particular health topics among target audiences

CMI Media, along with its sister agency Compas, has brought many firsts to the healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world's game changers in pharma and life sciences.

About CMI Media 
Well-known as a media planning organization for healthcare clients, CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and its sister agency Compas, Inc. together form the indispensable strategic marketing partner to the world's game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has offices in eight locations across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.

SOURCE CMI Media

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