The CodaBow CHROMA Custom Shop to empower customers to create a bow that fits their playing styles and aesthetic preferences. CodaBow is launching this groundbreaking initiative to allow players the freedom to create a bow that delivers exactly what they demand from it.
WINONA, Minn., Sept. 10, 2024 /PRNewswire-PRWeb/ -- CodaBow, the pioneer of the original carbon fiber violin bow, announces the launch of the CHROMA Custom Shop to empower customers to create a bow that fits their playing styles and aesthetic preferences. Recognizing that many musicians play across multiple genres today, CodaBow is launching this groundbreaking initiative to allow players the freedom to create a bow that delivers exactly what they demand from it.
For generations, players have been forced to pick from off-the-shelf existing models that were tailored to very specific, rigid playing styles and sounds. The CHROMA Custom Shop now gives musicians the opportunity to have a deeply personalized experience and play with a bow that was specifically made for what they want to do with it.
"We believe every musician deserves a bow as unique as their personal musical journey" said Kai Maurud, General Manager at CodaBow. "Our new custom bows enable players to design a bow that perfectly complements their artistry and performance needs."
The CHROMA Custom Shop is made possible because every American-made CodaBow product is manufactured to order in the company's Winona, MN facility. The ability to keep manufacturing in-house allows the company to create each bow on demand, guaranteeing superior quality and craftsmanship.
In 2021, CodaBow introduced CHROMA, a first-of-its-kind initiative that allowed musicians to select custom paint options for the company's most popular bows. The CHROMA Custom Shop is the next evolution in CodaBow's ongoing pursuit of helping musicians express their individuality through their performance.
The CHROMA Custom Shop is now open to customers at https://www.codabow.com/pages/chroma-custom-shop.
About CodaBow:
Since pioneering the original carbon fiber bow, CodaBow's master makers and leading scientists have created award-winning bows for players of every style, station, and aspiration. Generations of players throughout the world trust their performance to CodaBow.
Media Contact
Pat Watters, CodaBow, 636-379-3895 x 14, [email protected], www.codabow.com
SOURCE CodaBow
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