The New York Times best-selling author of Main Street Millionaire and founder of Contrarian Thinking is taking greater ownership of her new book by selling direct, allowing her to retain ownership of her IP, profits, and customer relationships.
AUSTIN, Texas, Sept. 18, 2026 /PRNewswire-PRWeb/ -- Codie Sanchez has built a career around a simple but powerful idea: ownership matters.
Now, she's applying that philosophy to the way she sells her own creative works.
Sanchez, an entrepreneur, investor, and NYT best-selling author, is launching her new book, Own or Be Owned: Build a Business So Good It Doesn't Need You, direct to readers via Curios, the direct-to-fan platform where creators keep 100% of every sale, get direct access to their customers, and retain ownership and control of their work.
Codie Sanchez is putting "Own or Be Owned" into practice by selling her new book directly to her audience via Curios.
The decision reflects the same principles Sanchez explores in the book: own your assets, retain the value you create, and create businesses that work for you.
For authors, ownership extends beyond the work itself to how that work is sold.
Traditional publishing and retail models can put significant distance between authors and the people buying their books. Authors may receive only a slight portion of the revenue generated by each sale, while the customer relationship often belongs to the retailer or platform facilitating the transaction.
Selling direct changes that equation.
By selling Own or Be Owned through Curios, Sanchez can sell directly to her audience while maintaining control over three of the most valuable assets an author can have: her intellectual property, her profits, and her customer relationships.
OWN YOUR IP. OWN YOUR PROFITS. OWN YOUR CUSTOMER RELATIONSHIPS.
The launch puts the core philosophy of Own or Be Owned into practice. Sanchez retains ownership and control of the work, the economics, and the customer relationship, while Curios provides the systems needed to sell and fulfill the book at scale.
Curios handles many of the ongoing administrative burdens of direct sales, including customer support, content delivery, fraud prevention, and taxes. Historically, selling direct has come with a tradeoff: greater ownership often meant greater operational complexity and cost. Creators on Curios can still keep 100% of every sale and receive the buyer's email address, without taking on those same operational burdens themselves.
That idea sits at the heart of Own or Be Owned. Ownership does not have to mean doing everything yourself. It means building systems around an asset so it can operate and grow without requiring the owner to personally manage every part of the business.
Sanchez is applying that same principle to the book's launch. She maintains control over the assets that matter most while the infrastructure behind the transaction runs in the background, allowing her and her team to focus their time where it creates the most value.
In that sense, the way Own or Be Owned is being sold is an extension of the book itself: own the asset, build the systems around it, and create something that can scale without requiring more of you.
FROM AUTHOR TO OWNER
Sanchez's decision to sell Own or Be Owned directly to readers through Curios demonstrates that authors don't have to choose between reaching readers and owning the business they are building around their work.
Additionally, selling direct doesn't require abandoning other channels. Authors can sell through Curios alongside other retailers, marketplaces, and distribution partners.
The bigger question is where authors choose to send the audience they have already built. For an established creator with a large, loyal community, directing those fans to a marketplace like Amazon means handing much of the value of that audience to someone else. The creator earns only a portion of the sale and has little to no direct relationship with the customer.
Curios gives authors a place to point their existing audience where they can retain more of the revenue, maintain the customer relationship, and capture the long-term value of the community they worked so hard to build.
WHERE TO BUY THE BOOK
Own Or Be Owned by Codie Sanchez can be purchased on www.curios.com, or at the links below, or on the book website at www.ownerbook.com.
- Purchase the audiobook version: https://www.curios.com/oobo-audiobook
- Purchase the ebook version: https://www.curios.com/oobo-ebook
ABOUT CODIE SANCHEZ
Codie Sanchez is an entrepreneur, investor, author, and founder of Contrarian Thinking. Her work focuses on ownership, entrepreneurship, investing, and helping people think differently about building wealth and businesses. Her previous book, Main Street Millionaire, explored the opportunity to create wealth through acquiring and operating everyday businesses.
ABOUT CURIOS
Curios is a direct-to-fan entertainment and content marketplace helping creators publish, promote, sell, and distribute their work directly to audiences. Built for authors, musicians, filmmakers, comedians, and creators of all kinds, Curios supports digital and physical formats in one place.
Creators keep 100% of every sale, retain full ownership of their work, and get direct access to customer data. Curios handles sales tax as the merchant of record, customer support, content delivery, fraud disputes, and fast payouts, giving creators the infrastructure to sell direct without having to build it themselves.
Curios, where creators earn more™
Media Contact
Grant Powell, Curios, Inc, 1 3102952129, [email protected], https://www.curios.com
SOURCE Curios, Inc
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