CoEnterprise Strengthens Executive Team with Two New Additions

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Award-Winning New York City Software and Services Company Names Mark Bell VP of Marketing and Jennifer Tattenbaum VP of Product

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With their deep experience and track record of excellence, Mark and Jennifer will be tremendous additions to our organization and will enable us to continue to carry out that mission with Syncrofy.

CoEnterprise, a leading enterprise software and services company that solves big data challenges in real-time, today announced that Mark Bell and Jennifer Tattenbaum have joined as Vice President of Marketing and Vice President of Product, respectively. Together, they will drive awareness and adoption of CoEnterprise’s flagship product Syncrofy.

Syncrofy is CoEnterprise’s cloud visibility platform that enables enterprises to analyze, interpret, and act on their supply chain data without requiring advanced technical knowledge.

“As the supply chain management industry continues to evolve, and the demand for real-time visibility and self-service access to data for all increases, we will be there to help businesses transition and enable them to gain powerful insights and make better-informed, data-driven decisions,” said Michael Rabinowitz, CEO, CoEnterprise. “With their deep experience and track record of excellence, Mark and Jennifer will be tremendous additions to our organization and will enable us to continue to carry out that mission with Syncrofy.”

Bell will work to define CoEnterprise’s go-to-market strategy and bolster messaging and brand awareness. He joins CoEnterprise by way of Investment Metrics where he served as Chief Marketing Officer and oversaw product marketing, demand generation, media relations and branding. Previously, he held senior marketing positions at Real Capital Analytics and eVestment. Bell brings over twelve years of experience across several high growth technology companies.

Tattenbaum will oversee Syncrofy’s product strategy and work to ensure it enables enterprises to gain maximum visibility into their supply chain processes while helping them solve problems quickly and efficiently. She spent the last nineteen years at Shubert Ticketing, a division of The Shubert Organization, Inc., where she was in charge of product management, analytics, and digital marketing. During her time there, she led the strategic and technological development of multiple B2B and B2C platforms focused on event ticketing including CRM, content management, and ten websites including Telecharge.com.

About CoEnterprise
CoEnterprise is an award-winning enterprise software and services company headquartered in New York City. Founded in 2010, CoEnterprise delivers supply chain and business analytics solutions and services that transform how companies connect and do business. Syncrofy - CoEnterprise’s enterprise, cloud visibility platform for EDI and supply chain management - provides data-driven business insights to key team members without requiring any advanced technical knowledge, enabling customers to analyze, interpret and act on information faster and more effectively. For more information, please visit http://www.coenterprise.com.

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Pasquale Gatti
@CoEnterprise
since: 11/2010
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