Cognata Appoints Heikki Laine As Senior Director of Strategy and Policy

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Executive to Advance the Future of Autonomous Vehicle Safety

Cognata Ltd. today announced the appointment of US-based Heikki Laine as Senior Director of Strategy and Policy. In this position, Heikki is responsible for executing on Cognata’s strategy for safety standards and regulations, and establishing strategic partnerships.

Prior to joining Cognata, Heikki served as Technology Strategy Manager at Honeywell, a diversified Fortune 100 aerospace, controls, and industrial technology company. Before Honeywell, Heikki held senior managerial roles with HARMAN, a leading automotive Tier 1 supplier (acquired by Samsung); Heikki was a key-contributor for automotive cybersecurity standards and guidelines.

“Appropriate guidelines are critical for the rollout of Autonomous Vehicles,” said Alon Podhurst, VP of Sales with Cognata. “Heikki brings a wealth of experience in executive roles in the automotive space. We are certain that Heikki’s deep industry knowledge and ties will prove invaluable to establishing simulation as a cornerstone of safe deployment of autonomous vehicles.”

Cognata is transforming the world of autonomous vehicles, providing companies with simulated road tests to enable them to get self-driving vehicles to market faster — and safely. The company combines artificial intelligence, deep learning and computer vision in a simulation platform to enable autonomous vehicle developers to shave years off the costly process of road-testing. Cognata can recreate cities anywhere in the world, allowing a dramatically expanded range of testing scenarios beyond the current limited geographies, to the great benefit of any OEM and autonomous vehicle manufacturer.

“I am excited to join Cognata at the inception of public policy development around autonomous vehicles and public safety,” said Heikki Laine, Senior Director of Strategy and Policy at Cognata. “Safety and regulations will be a crucial determining factor in the smooth transition to autonomous vehicles. The industry is aware that safety and innovation need to come hand-in-hand as the automotive industry makes this leap forward.”

About Cognata
Cognata provides a fast lane to autonomous driving with its testing and evaluation solution for self-driving vehicles—a realistic automotive simulation platform where virtual cars travel virtual roads in virtual cities, all remarkably true to real-world conditions. Led by CEO Danny Atsmon, a widely respected expert in ADAS and deep learning, Cognata brings the disruptive potential of artificial intelligence, deep learning, and computer vision to the autonomous driving simulation world. Cognata’s simulated testing and evaluation environment shaves years off the validation time by generating fast, highly accurate results, and eliminates the safety concerns, high costs, and limited scalability of road-testing in the physical world. Cognata was founded in 2016 by a team of experts in deep learning, autonomous vehicles and computer vision. The company is headquartered in Rehovot, Israel, close to the Weizmann Institute of Science. For more information, visit

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DeeDee Rudenstein
Propel Strategic Communications
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