COHLEY & YOTPO Announce Strategic Partnership
The strategic partnership and corresponding tech integration will enable brands to generate both User Generated photos and Product Reviews on Cohley and seamlessly integrate them into their on-site Yotpo integration.
NEW YORK, May 20, 2020 /PRNewswire-PRWeb/ -- We're thrilled to announce our partnership with Yotpo, the leading eCommerce marketing platform helping forward-thinking brands accelerate direct-to-consumer growth with the most advanced solutions for reviews, loyalty, SMS marketing, and more. The partnership will enable mutual clients to send both user generated content and product reviews from the Cohley platform directly into brands' on-site Yotpo integrations.
Cohley's founders, Tom and Erik, come from the UGC space, so their enthusiasm for this partnership is off the charts. They understand the massive impact that having UGC across a buyer's site experience can have. Data shows that 77% of eCommerce buyers prefer user-generated photos to professional ones. On top of that, featuring UGC photos can lead to an increase in conversion rates of 25%, as compared with pages that feature professional product photos alone.
Cohley's integration with Yotpo will give brands the diverse, actionable content that they need to fill their Yotpo-powered visual galleries. With relevant and authentic user-generated content across the buyer journey, shoppers are more likely to convert -- and more likely to come back. Consumers who view visual UGC spend 90% more time onsite than shoppers who don't.
"We're excited to partner with Yotpo to help our shared clients build engaging visual galleries and generate product reviews," said Cohley Co-Founder and Head of Product Erik Graber. We have seen the power that UGC has on eCommerce sites, and helping brands scale their content efforts was the reason we started Cohley in the first place."
"Yotpo is proud to partner with brands that are committed to providing the best user experiences for shoppers today. We are excited to integrate with Cohley, and we're confident that our deep integration and partnership will empower Yotpo to continue to provide smarter, higher-converting experiences that spark and sustain customer relationships that last," said Itai Bengal, Sr. Manager of Strategic Partnerships at Yotpo.
The integration is now fully live and ready to go, and the partnership has been a priority for both teams. "Helping our brands fill their Yotpo UGC galleries with great content from Cohley is going to move the needle in a big way for our shared clients," said Tom Logan, Co-Founder & CEO of Cohley. "We can't wait to get started."
SOURCE Cohley
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