Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Colangelo & Partners Expands Trade Marketing Services With New, Trade Focused Division


News provided by

Colangelo & Partners

Sep 12, 2023, 09:02 ET

Share this article

Share toX

Share this article

Share toX

Leading Wine & Spirits Communications Agency Launches Specialized Trade Division to Work with and Service Brand Marketers, Trade Marketing Institutions and All Three Tiers of the Beverage Alcohol Industry

NEW YORK, Sept. 12, 2023 /PRNewswire-PRWeb/ -- Colangelo & Partners (C&P), an integrated communications agency renowned for its innovative campaigns and industry expertise in wine and spirits, is proud to announce the launch of a dedicated Trade Division. This strategic move marks a significant step in the agency’s commitment to providing comprehensive solutions for brand marketers and trade groups in the beverage alcohol industry.

Led by Partner and COO Felipe Gonzalez Gordon, the Trade Division has been built to address the unique needs and challenges faced by wine, spirits, and beer brands in a dynamic market landscape with rapidly changing distribution models. Prior to joining C&P, Felipe held director and president roles at Gonzalez Byass USA and The Spain-US Chamber of Commerce. His broad experience includes defining market strategy, building brand equity, and increasing sales, market share, volume and profitability for companies in the wine and spirits industry.

“The launch of our Trade Division signifies a big investment and commitment to the industry,” comments Felipe Gonzalez Gordon. “We’re excited to offer specialized services that enable beverage alcohol brands to build meaningful connections with industry stakeholders and grow in an ever-evolving market. With our expertise and extensive network, we look forward to becoming an indispensable partner for more brands aiming to thrive in the U.S. market.”

Working closely with Felipe will be trade division leader Marion Helluy, who joined C&P in 2021 after 4+ years of prior experience supporting French companies' export strategies including Sud du France and brands and organizations under Sopexa. The trade division team will also include Guadalupe Escurra, former brand manager of Concha y Toro and Casillero del Diablo wines, Julia Cahiza, former brand manager for Codorniu USA, and Torrey Grant, former wine buyer at Wegmans and current adjunct professor and wine educator at Syracuse.

Leveraging the agency’s years of experience, industry specialization, and extensive network, the Trade Division will offer a range of targeted services designed to foster brand growth, consult on route-to-market strategies, enhance industry relationships, and amplify sales strategies.

Key Services
The Trade Division is will provide high ROI initiatives including:

  • In-Store Promotions & Merchandising Enhancements: Collaborate with retailers to create captivating displays that showcase products and run tailored promotions to drive interest, encourage product trials, and increase sales at the points of purchase.
  • Educational Workshops and Tastings & Staff Training Programs: Organize workshops to educate trade partners about the unique qualities of brands, enabling them to communicate effectively with consumers and provide comprehensive training programs to equip retail and restaurant/bar staff with in-depth knowledge of brands and products.
  • Trade Incentives and Communication: Offer incentives to motivate trade partners, ranging from exclusive familiarization trips, to event attendance, to rewarding sales performance at multiple levels and maintain consistent communication with trade partners, sharing updates and promotions.
  • Exclusive Previews and Launches: Offer trade partners early access to upcoming products, fueling anticipation among consumers.
  • Route to Market Consulting: Assist brands in improving their current route to market model or entering the US market, providing tailored strategies for success.

Forging Industry Alliances
The new Trade Division emerges as a response to the evolving demands of the beverage alcohol sector. With the division’s inception, Colangelo & Partners solidifies its position at the epicenter of the beverage alcohol industry, becoming a true partner for brands seeking to navigate the intricacies of trade marketing and establish long-lasting relationships with importers, distributors, retailers, and industry influencers.

“At Colangelo & Partners, we have always embraced a spirit of change, evolving and adapting our services to suit the needs of the alcoholic beverage industry at large,” says president Gino Colangelo. “With the enhanced services and expertise of our trade division, we’re now expanding and strengthening the traditional services of a communications agency.”

“We are thrilled to see Colangelo & Partners launch their dedicated Trade Division. The wine industry is constantly evolving, and having an agency with a specialized focus on trade marketing and far reaching industry relationships is invaluable,” comments client Julio Alonso, Executive Director, Wines of Chile North America. “With their expertise and strategic approach, we believe that this initiative will greatly benefit both established and emerging wine brands, enhancing their presence and success in the US market.

Read more about the C&P Trade Division here.

About Colangelo & Partners
Colangelo & Partners is the leading fine wine and spirits integrated communications agency in the United States, sought after by top brands and industry players for the quality of their results, creativity, and return on investment. The professionals at Colangelo & Partners work with integrity and passion to influence how US audiences perceive their clients: Earning consistent, high-quality positive media coverage; organizing signature events; strategizing and executing standout digital campaigns, and implementing trade programs that strengthen relationships within the industry. Colangelo & Partners’ clientele includes global, instantly-recognizable brands and passionate, up-and-coming vignerons and distillers; regional and national institutions; and technology and e-commerce companies innovating in the beverage alcohol sector.

Media Contact

Juliana Colangelo, Colangelo & Partners, 973-951-6145, [email protected], https://www.colangelopr.com/

Gabby French, Colangelo & Partners, 916-892-9866, [email protected], https://www.colangelopr.com/

SOURCE Colangelo & Partners

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.