SunTrust Foundation Center for Financial Education at Wake Technical Community College Launches Third Semester in February

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Wake Technical Community College enters its second year of financial education on-campus.

In February 2014 Wake Technical Community College, with support from the SunTrust Foundation, has launched its third semester of a campus-wide financial literacy campaign. With a stated mission to raise people’s financial competencies, the “SunTrust Foundation Center for Financial Education at Wake Technical Community College” helps not only Wake Tech students, but residents across the state of North Carolina.

For the upcoming semester more than 15 events and promotions are envisioned. College and community access to an online learning center, campus-wide promotions and events will raise awareness about financial literacy and encourage skill-building. Surveys, testing, and student data will be collected to monitor program success.

Spring 2014 marks the third semester of this financial literacy initiative, which represents a collaborative effort between Wake Tech and the National Financial Educators Council. The partnership has yielded a comprehensive campaign that employs various workshops, promotions, multiple touchpoints, and modern marketing techniques to reach the widest possible audience.

Wake Tech is fully committed to designing a comprehensive financial education initiative for prospective students, current students, staff, and faculty. The planning, implementation and assessment of the financial literacy program is a collaborative effort between Wake Tech’s administration, Foundation Office, GED/ABE Programs, Student Activities Office, Financial Aid Office, Promotions & Marketing and Curriculum Education Services. The college is dedicated to providing this holistic financial education initiative in order to increase financial literacy and allow participants to achieve financial freedom and empowerment.

Established in 2008, the SunTrust Foundation’s mission is to provide monetary support to nonprofit organizations and institutions engaged in activities promoting education, health and human services, culture and art, and civic and community involvement that contribute to the social and economic development of the communities SunTrust serves.

The National Financial Educators Council revolutionizes the financial literacy industry by delivering comprehensive campaigns to the global community. The NFEC is widely recognized for creating high-profile financial literacy initiatives that span all areas of personal finance. These campaigns are designed to improve community outcomes and raise awareness for the financial literacy movement. The NFEC mission is to create a world where people are informed to make qualified financial decisions that improve their lives, the lives of their loved ones, and the lives of people they influence around the globe.

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Cecile Abad
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