Colonial Jewelers Unveils First New Logo in More Than 70 Years

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Colonial Jewelers is pleased to announce the unveiling of their first new logo in more than 70 years.

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I’m proud that Colonial Jewelers has continued to innovate while keeping our founding values front and center. I think our new logo and emerging new brand identity reflects that perfect balance of the old and the new.

Colonial Jewelers is pleased to announce the unveiling of their first new logo in more than 70 years. Owner Sarah Hurwitz Robey says the new logo combines a more modern version of Colonial’s signature crown icon with an elegant new font.

Located on the corner of Market and Patrick Streets in the historic district for 23 years, Colonial Jewelers was founded in Westminster, Maryland in 1920 by jeweler and clockmaker Ben Hurwitz. In 1947, Ben’s son and daughter-in-law, Will and Marilyn, joined the business and opened the downtown Frederick store. In 1973, Will and Marilyn’s son, Jeffrey, and his wife, Patty, entered the business, followed by their daughter, Sarah, in 2003.

“As a fourth generation jewelry store, part of our identity will always be our legacy,” she says, “But one of the main reasons we have grown into the area’s largest single source for fine jewelry and custom-designed pieces is that we have continually tried new things.”

According to Hurwitz Robey, Colonial Jewelers’ new logo is just the start of an exciting wave of innovations to come, including a new website later this summer and an entirely new and modern in-store renovation and experience in the fall. Colonial is partnering with local marketing agency ArachnidWorks, another downtown business, to develop their new brand identity.

“Colonial Jewelers is an iconic downtown Frederick business that is both historic and leading edge,” said ArachnidWorks President & CEO, Monica Kolbay. “Sarah has a very clear and exciting vision for the company’s future and the kind of experience she wants Colonial Jewelers’ customers to have, so it’s been a pleasure for our creative team to help her achieve that.”

“To really thrive, a business needs to change and adapt,” says Hurwitz Robey. “I’m proud that Colonial Jewelers has continued to innovate while keeping our founding values front and center. I think our new logo and emerging new brand identity reflects that perfect balance of the old and the new.”

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