DENVER (PRWEB) December 03, 2019
Colorado Entrepreneur Creates Stuffed Animal With Six Different Emotional Expressions
-- Whatsitsface Plush Toy Encourages Emotional Intelligence --
Colorado resident Joanna Paul always enjoyed creative playtime with her two children. Little did she know that one day her interactive parenting style would spark the idea for a successful business.
Whatsitsface is a plush toy that changes faces six times, helping children learn about emotions, engage with the physical world and encourage creativity and interactive play. Whatsitsface features a unique, patent-pending manual turning device that allows children to rotate and flip the plush toy’s face into six separate emotional expressions – happy, sad, amused, surprised, angry and sleeping. The toy is currently available as a puppy, kitten or teddy bear on the company’s website at http://www.whatsitsface.com.
The concept for Whatsitsface came to Paul one day when she was playing with her young daughter, who would create elaborate play scenarios with her dozens of beloved stuffed animals. What if these stuffed animals could come to life in some way to enhance playtime?
The spark of an idea for Whatsitsface was born that day, but five years of hard work would follow before Paul could see her idea come to market. A graphic designer by profession, Paul had no engineering expertise to construct the mechanism that would allow the faces to turn and flip. Like many great business ideas, her concept started with a sketch, evolved to crude prototypes, then finally to a 3D printed model which enabled her to approach manufacturers with a more flushed out idea to get pricing and production settled. She also had to navigate the worlds of patent and trademark law, overseas manufacturing, distribution and logistics, and e-commerce.
Whatsitsface launched commercially in August 2019, and in just a few short months has gained an enthusiastic social media following and a strong sales trajectory with a direct-to-consumer marketing campaign. The product has been recognized as a top gift by Parenting, Business Insider, CafeMom and the Denver7 ABC News affiliate.
“It’s been such a wonderful journey to see my company come to life,” said Paul, founder and Chief Executive Officer of Whatsitsface. “In an era where kids are so addicted to their phones and tablets, Whatsitsface helps to foster imaginative play and builds emotional intelligence – critical life skills in these interconnected times.”
One stuffed animal. Six faces. Say what? Say Whatsitsface. Designed to help children engage with the physical world and encourage creativity and interactive play, Whatsitsface is the plush toy that changes faces six times.