The tiny tot who takes the title will appear in Good Housekeeping magazine and take home $25,000. Learn about the competition, charity, and sponsors here.
PHOENIX , Aug. 5, 2024 /PRNewswire-PRWeb/ -- Colossal, a leading nationally registered professional fundraiser, has teamed up with Baby2Baby Board Member Jessica Alba to embark on a nationwide search to find the Baby of the Year in support of Baby2Baby, a national nonprofit organization that provides children living in poverty with diapers, clothing and all of the basic necessities every child deserves. This adorable collaboration will make an impact on the families Baby2Baby serve across the country and will result in one tiny tot appearing in a Baby of the Year advertisement in Good Housekeeping magazine and earning a grand prize of $25,000, perfect for a future college fund, a savings account, or an unforgettable family vacation.
Since 2022, Colossal has raised over $62.9M and counting for various charity partners. From animal advocacy to education, Colossal is proud to help raise awareness for meaningful causes. “At Colossal, we believe in the power of community and compassion. We are thrilled to partner with Baby2Baby and Jessica Alba to bring further awareness to such a critical cause. Some of the latest data shows that 16% of all children in the U.S. are living in poverty. In 2023 alone, Baby2Baby has served over one million children and distributed over 450 million essentials to cities across America. We are honored to support these efforts and make a real difference in the lives of children and families in need,” said Colossal CEO Mary Hagen. “We’re excited to see the impact we can create together.”
Jessica Alba is an actress, producer, advocate, bestselling author, Founder of The Honest Company, and a longtime Baby2Baby Board Member. Alba’s activism endeavors are extensive, and her passion for social justice, particularly for women and children, makes her the ideal champion for Baby of the Year.
This competition is free to enter. See the website Rules page for further information on eligibility and how the competition is run. Parents who have their little ones compete in Baby of the Year will benefit from an exclusive series of workshops. These workshops will address crucial topics like sleep, nutrition, and practical parenting tips, all offering expert guidance and support.
Baby of the Year is sponsored by:
- TWELVElittle crafts high-quality diaper bags thoughtfully designed to support parents through every stage, from newborn to daycare and beyond.
- Newton makes top-rated crib mattresses that are breathable, comfortable, washable, and hypoallergenic.
- My Primary Care is an affordable healthcare solution that provides virtual acute and primary care, 500+ Free meds, and pet coverage starting at $24.99/month.
- BOB Gear makes jogging strollers and travel systems for thrill-seekers, explorers, and dreamers—family products as rugged as the places people take them.
- Britax engineers products that keep kids safe, creating confidence for the road ahead. Car seats, strollers, and travel systems help families enjoy the freedom to keep moving.
In a world full of cuteness, the pursuit is on—who will be crowned Baby of the Year?
To register and for more information about the competition, please visit https://babyoftheyear.org/.
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About Colossal:
Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Baby of the Year, participants have the opportunity to make their mark while also making a big impact. Colossal competitions serve as fundraising campaigns for DTCare, a United States 501(c)(3) public charity organization, which then grants donation funds to specified charities at the completion of the competitions. Learn more at colossal.org. Who’s Next?
About Baby2Baby:
Baby2Baby is a national non-profit organization that provides children living in poverty with diapers, formula, clothing, and the basic necessities that every child deserves, serving more than one million children across all 50 states. Led by Co-CEOs Kelly Sawyer Patricof and Norah Weinstein, the organization has distributed over 450 million items over the past 13 years to children in homeless shelters, domestic violence programs, foster care, hospitals and school districts as well as children who have lost everything in the wake of disaster. The organization’s success has been propelled forward by its industry-leading model that is redefining what it means to operate a non-profit with a seamless integration of impact, innovation, and influence, which earned them recognition as the #1 non-profit on Fast Company’s World’s Most Innovative Companies List and praise from TIME Magazine as one of 2023’s most influential companies. To learn more about Baby2Baby please visit http://www.baby2baby.org.
Media Contact
Anne-Marie Pritchett, Colossal Management, 1+ 602.633.4163, [email protected], Colossal Management
SOURCE Colossal Management
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