Releases New Program to Show Brokers How to Profit from Current Economic Downturn

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Commercial Real Estate Brokers Need to Reboot to Meet Recent Challenges!

The recent economic downturn due to the COVID-19 pandemic and its impact on businesses across the United States mean that commercial real estate brokerage services will be in greater demand than at any time in recent memory. To help commercial brokers take advantage of the new market for commercial real estate, is offering “How to Take your CRE Business to the Next Level,” an online training program that shows commercial brokers how to make the most of market opportunities in a changing market.

Commercial brokers need to revisit current business tactics. With the economic downturn, property owners will be looking for the expertise of brokers to retain survivor tenants, backfill vacancies from business failures, and establish market-specific property values. Business tenants will need brokers to dispose of unneeded space on the sublease market, and to renegotiate leases to ensure viability. Owner-occupied business locations may see a need to recapitalize through a sale-leaseback transaction. Lender REO departments will need brokers to dispose of foreclosed assets.

Most of the problem-solving techniques learned in the last five downturns will need to be re-booted. The challenge is three-fold.

  • For the past ten years it’s been mainly routine transactions for both sales and leasing—and that’s about to change.
  • The previous low unemployment levels made it difficult to hire fresh talent.
  • The existing cadre of commercial brokers has been aging out; some will leave, either by economic necessity or retirement.

Brokerage owners and managers have long acknowledged the need to recruit, hire and on-board fresh talent. Most industries have relevant college majors and degrees to provide training—but this is not so for creating successful commercial real estate brokers. True, most have higher-level educations, but not for sales and leasing of commercial properties. How to Take your CRE Business to the Next Level fills the gap with practical information that can be immediately applied to build business.

No doubt many talented B2B sales people have imagined the idea of entering the field. What typically holds them back is the lack of a clear path to learning the fundamentals of commercial real estate so that they could apply their sales talents and skills and start earning quickly. The program gives then the fundamentals to succeed.

“Commercial brokerage owners’ and managers’ biggest fear is that they train agents who then leave. Their biggest mistake is that they don’t train them, and they stay,” said Bob McComb, owner of and a 35-year CRE veteran. “Things have changed dramatically, and brokerage firms will need to reboot recruiting and hiring of new agents to meet future demand. The good news is that the high unemployment levels will make that easier, but the new hires will still have to learn before they can earn, so they don’t get burned. That’s why we created our online commercial real estate training programs.

For more information about How to Take your CRE Business to the Next Level and other commercial real estate training programs, visit

About offers companies and individuals a managed learning platform to provide structured education and best-practices programs specifically designed to help agents and brokers learn and thrive. Program creator Bob McComb has extensive experience as a downtown San Francisco commercial broker, a brokerage owner, plus 20 years as an educator and trainer nationwide. His Top Dogs Commercial Real Estate Training Programs are highly regarded nationally.

Bob McComb
415 971 4830

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