Common App Expands Integration Partnerships

Share Article

Additional service providers to begin piloting integration with the Common App in preparation for 2021-2022 application season

Common App, a non-profit membership organization dedicated to access, equity, and integrity in the college admission process, today announced the expansion of its integration platform. Common App’s integration platform enables third-party software developers to seamlessly integrate their products with the Common App’s free online college application serving more than one million students worldwide when applying to the over 900 member colleges and universities using the Common App.

New partners that will begin piloting the integration service this year include:

MajorClarity, Inc.

XAP Corporation

Kuder, Inc.

These partners join our existing college counseling platforms supported through this integration service, including:


“Core to our mission is championing those who support students,” said Jenny Rickard, President and CEO of Common App. "By providing a flexible and extensible integration service, we can help an even greater number of school counselors to scale their support for students as they navigate the college admission process."

Majority Clarity is an educational technology company based in Richmond, Virginia
whose goal is to ensure that every student’s education leads to a successful career outcome. Their innovative platform uses proprietary and interactive content along with streamlined access to student and course data to help students build career-aligned plans of study.

"Increased access to the college application process is critical to our mission of equitably serving all students and school districts,” says Lauren Conroy, Chief Operating Officer at MajorClarity. “We are excited to offer both current and prospective district partners additional tools to streamline managing college applications—furthering MajorClarity's ability to provide school counselors a holistic platform supporting all of their needs for both College Readiness and Career Readiness."

Choices360 is a career, college, and life readiness program to help students gain self-knowledge, explore careers and postsecondary options, and create achievable plans. Our goal is to provide tools that inspire students and help families make informed decisions every step of the way.

“Behind every college application is a counselor with an overwhelming caseload and a never-ending to-do list,” said Eddie Monnier, CEO of XAP Corporation. “That’s why we’re thrilled to add Common App integration to Choices360, expanding our suite of intuitive college application management tools built from counselor feedback. Reducing administrative burden means counselors can focus on ensuring all students graduate with a diploma and a strong post-secondary plan. The college application process is challenging for everyone involved, and we believe Choices360, now integrated with Common App, defines the state-of-the-art in supporting students, parents and counselors in helping all kids achieve post-secondary goals.”

More than 165 million people have used Kuder’s research-based career assessment, education planning, and advisement resources to help visualize which industry or career, field of study or school to pursue next in life. Kuder helps ensure that people of all ages can unlock the power of their own potential and create a bright future.

“Like Common App, Kuder works purposefully to support transitions from high school to college and beyond,” said Erin Milroy, President of Kuder. “We believe we’re successful only when each user accessing the Kuder Career Planning System ® has the resources necessary to succeed,” she said. “The Common App integration is the perfect complement to our scholarship database, college search tool and financial aid resources that also help our users dream big and plan accordingly.”

Integration with Common App will allow additional third-party services to support such use cases as creating and matching of Common App accounts to third-party college counseling systems, facilitating the exchange of data between the Common App and third-party college counseling systems, and providing status updates to college counselors based on their students’ progress within Common App.

“We’ve been fortunate to support more than one million students a year thanks, in part, to our valued and long-term partnerships. Our goal is to deliver an open service that improves the applicant experience by streamlining the collection and transmission of application data,” added Rickard. "This enables college counselors and advisors to more efficiently leverage Common App while minimizing the frustrations of managing applicant data across systems."

About Common App

Common App is a not-for-profit member organization committed to the pursuit of access, equity, and integrity in the college admission process. Each year, more than one million students, one-third of whom are first-generation, apply to college through the Common App’s online application. In January 2019, the Common App united with Reach Higher, the college access and success campaign started by former First Lady Michelle Obama during her time at the White House.

By joining forces, Common App and Reach Higher accelerated progress toward our joint goal of supporting all students, especially low-income and first-generation students, in achieving their higher education dreams. Our access and equity work for students include a college advising texting campaign with AdmitHub and College Advising Corps, scholarships and community college initiatives, Dear Class of 2020 Fund, and more.

Founded in 1975, Common App serves over 900 member colleges and universities worldwide.
To learn more, visit, and follow @CommonApp and #CommonApp on social media.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Emma Steele
Visit website