2022 Real Estate Almanac reveals industry has first new brokerage leader in over two decades, outstanding growth by eXp Realty, sustained growth of the Sotheby's International Realty franchise brand and the continued dominance of Realogy Holdings Corp
LADERA RANCH, Calif., March 24, 2022 /PRNewswire-PRWeb/ -- T3 Sixty, a real estate management consulting and analytics firm, has released the 2022 Real Estate Almanac brokerage company data that pinpoints the nation's top five residential companies by brokerage, franchise brand and holding company. The data reveals that for the first time in over two decades, the industry has a new top brokerage by annual (2021) sales volume in Compass, which surpassed long-time leader Realogy Brokerage Group (formerly NRT) with $254.2 billion.
The annual Real Estate Almanac ranks the nation's largest brokerages (company-owned offices), franchise brands and holding companies (representing both a company's brokerage and franchise wings).
Brokerages
Despite great performances by Realogy Brokerage Group and HomeServices of America in 2021, growing their sales volume 32.2 percent and 30.5 percent, respectively, from the year before, Compass leapt past them with an industry record $254.2 billion in 2021 sales volume to become the nation's largest brokerage. Compass, founded in 2012, overtook Realogy Brokerage Group, which had held the top slot since its founding in 1999.
(Note: The inclusion of small and infrequent commercial sales is often included in the reporting by certain large residential real estate enterprises where such inclusion is immaterial. T3 Sixty separately reviews those numbers, and if they are found to be significant or will impact the rankings, those numbers are removed.)
All five of the nation's largest brokerages reported in this special preview of the 2022 Mega 1000 (based on 2021 sales volume), recorded large year-over-year growths in sales volume, reflecting the banner real estate year for the industry at large.
HomeServices of America, the nation's long-time second largest brokerage, moves to No. 3 with $198.7 billion in sales volume. No. 4 eXp Realty and No. 5 Redfin, also saw large growth, while maintaining the same Mega 1000 rank they held the year prior. No. 4 eXp Realty saw the largest leap in sales volume with 116.2 percent among the top five, becoming only the fourth brokerage to enter the exclusive $100 billion sales volume club.
Franchise Brands
Among the nation's top five franchise brands, Keller Williams retained the top slot with over $500.1 billion in 2021 sales, representing 29.1 percent growth over 2020 numbers. RE/MAX holds on at No. 2, followed by Coldwell Banker Real Estate at No. 3.
Sotheby's International Realty, based on a 2020-2021 sales volume growth of 33.8 percent (the largest of any top-five brand), moved past Berkshire Hathaway HomeServices to become the nation's fourth largest franchise brand. The brand has experienced sustained growth in recent years; it claimed the No. 5 slot in 2019, when it surpassed Century 21 Real Estate.
Holding Companies
From a holding company perspective, which accounts for the production of both company-owned and franchise wings, Realogy Holdings Corp comfortably remains the nation's largest group, by far, with $737.6 billion in 2021 sales, a 29.0 percent leap from 2020. It maintains a healthy lead over the rest of the field, with Keller Williams Realty coming in at No. 2 with $500.1 billion in 2021 sales, reflecting a similar growth of 29.1 percent.
Each of the nation's top five holding companies in 2022 maintained their rank from a year ago.
Realogy Holdings Corp.'s production includes that of its brokerage wing Realogy Brokerage Group and its six franchise brands: Coldwell Banker Real Estate, Sotheby's International Realty, Century 21 Real Estate, Better Homes and Gardens Real Estate, ERA Real Estate and Corcoran Group. Production for kwx, the holding company that includes Keller Williams Realty, and RE/MAX production center almost exclusively on franchise operations. HomeServices of America production included that of its brokerage of the same name HomeServices of America, which includes 28 regional brokerage operations it owns such as Long and Foster, Ebby Halliday and Harry Norman Realtors, and its two franchise brands Berkshire Hathaway HomeServices and Intero Real Estate. Compass, has no franchise operations, but appears in the top five based on its massive brokerage production alone.
"The residential real estate industry is undergoing a fundamental transformation and the 2022 Almanac rankings reflect three major trends identified in the Swanepoel Trends Reports -- enormous funding and growth of new business models, large number of acquisitions and consolidations and the increased integration of technology," said T3 Sixty Executive Chairman Stefan Swanepoel.
Access the data presented here directly at realestatealmanac.com/enterprises, which includes transaction sides and agent counts for the top five companies in each category presented above. The full data for the Real Estate Almanac – rankings and data for the nation's 1,000 largest brokerages (Mega 1000), its 20 largest franchise brands (Franchise 20) and its 20 largest holding companies (Combo 20) in the coming weeks.
About T3 Sixty
T3 Sixty is the leading management consultancy in the residential real estate industry with business units in brokerage, technology, mergers and acquisitions, and organized real estate. The group also provides software and data, extensive research and reports, executive search and event management services. For more information, visit t360.com.
About the Real Estate Almanac
Every year, T3 Sixty analyzes and publishes a comprehensive report on the industry in the Real Estate Almanac. It is composed of five components, published sequentially online in the first five months of each year: executives (SP 200, January); organized real estate organizations (MLS 200 and ORE 200, February); technology providers (Tech 500, March); holding companies, franchise brands and public companies (Enterprise, April); and the nation's largest brokerage companies (Mega 1000, May). All research, analysis and rankings are compiled every year by the team at T3 Sixty. More information at realestatealmanac.com.
Media Contact
Chris Reilly, T3 Sixty, 949.397.2108, [email protected]
SOURCE T3 Sixty
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