Complete Nutrition Announces Strategic Transition to E-Commerce Platform

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Vitamin and supplement brand shifts focus to reach larger audiences nationwide.

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“As shopping habits shift in the post-digital era, the transition is meant to enhance the online experience and offer exceptional customer service to a wider audience across the U.S.,” said Vito Sanzone, CEO of Complete Nutrition.

Complete Nutrition, a leading retailer offering unique health, wellness and sports nutrition CPG products, announced today its transition from a brick-and-mortar only business toward an e-commerce company. With 15 years of experience in the traditional retail environment, the decision was made in an effort to meet the growing demands of digital consumers.

As part of the transition, Complete Nutrition sold 18 owned and operated retail locations in March 2019. While a number of franchised locations will remain open throughout the U.S., Complete Nutrition corporate operations will continue to support the franchise locations, and a new digital team based in Toronto, ON, will focus primarily on driving sales digitally via the newly re-launched website, CompleteNutrition.com

“As shopping habits shift in the post-digital era, the transition is meant to enhance the online experience and offer exceptional customer service to a wider audience across the U.S.,” said Vito Sanzone, CEO of Complete Nutrition. “We’re committed to our loyal customers and will continue to offer the same great products and innovation we are known for.”

Combining scientific research with customized solutions, Complete Nutrition provides nutritional supplements and plans to help customers lose weight, build muscle, balance hormones, fill nutrient deficiencies, increase green and protein intake, and more – all intended to take the guesswork out of looking and feeling one’s best.

Designed for everyone from elite athletes to people just beginning their fitness journey, core brands and products include:

  • ELITE GOLD – a scientifically formulated and effective line of premium performance supplement and protein shakes, trusted by athletes, lifters, weekend warriors and champions alike.
  • GREEN’D – a line of vegan plant-based nutritionals providing a blend of proteins, phytonutrients, healthy fats, probiotics, antioxidants, vitamins and minerals to help consumers lose weight and support optimal health.
  • PRIME TRIM – a convenient, personalized weight management system that is scientifically formulated to meet individual weight loss goals, featuring seven products that can be combined and customized for men and women.
  • MAINE ROAST – a delicious and keto-friendly premium coffee protein shake made from real Colombian beans, with 15 grams of protein per serving that provides a low-fat, low-calorie energy boost for the active individuals and coffee lovers everywhere. Offered in three flavors: Iced coffee, Caramel Frappe and Mocha Latte.

For more information on Complete Nutrition, or to find a full list of brands and products to meet your wellness needs, visit http://www.CompleteNutrition.com.

About Complete Nutrition
Complete Nutrition is a leading online retailer offering unique health, wellness and sports nutrition CPG products since 2004. Based in Omaha, Nebraska, Complete Nutrition delivers safe and effective products that take the guesswork and grunt work out of looking and feeling one’s best. Offering a selection of premium brands including Elite Gold® sports nutrition, Prime Trim® Weight Management System, Green'd ® plant-based nutrition and Maine Roast Protein Coffee, and more all available at https://completenutrition.com/ and select Complete Nutrition retail locations. Follow Complete Nutrition on Facebook @completenutrition, Instagram @completenutrition and Twitter @CNheadquarters.

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Venice Fahey
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