The new infusion of capital will further support investments in product innovation and will help Confiant continue to attract and hire top talent.
NEW YORK (PRWEB) May 02, 2019
Confiant, the leader and innovator in advertising security, today announced it has closed a $4.1 million Series A equity round funding led by River Bay Investments and Rubicon Venture Capital. Tom Leonard, River Bay Investments’ CEO, will join Confiant Co-Founders Louis-David Mangin and Jerome Dangu on the Board of Directors.
The new infusion of capital will further support investments in product innovation and will help Confiant continue to attract and hire top talent. The announcement follows the recent addition of two experienced executives to Confiant’s leadership team, and the company plans to double its headcount in 2019 as it deepens its unique position to solve this problem holistically for the entire ecosystem.
“Confiant is the first mover in delivering real-time protection from criminals intent on hijacking digital advertising,” said Louis-David Mangin, Confiant’s CEO and Co-Founder. “As the innovator in protecting publishers and platforms from malvertising, we’ll use this funding to redouble our efforts at delivering the best protection to the industry in the face of the ever-evolving threat of malvertising.”
“For far too long, malware has been a costly plague for the digital ad industry, and malvertising groups are becoming bolder and more sophisticated in their attacks,” said Ari Paparo, CEO and Co-Founder of Beeswax and one of Confiant’s advisors and customers. “Confiant is the first company to address this issue holistically and make media safe for publishers and consumers, and they have the hacker DNA to beat the bad guys.”
Confiant was founded in 2013 to prevent criminals from hijacking digital advertising. The company’s real-time anti-malware software protects publishers' and platforms' reputations, revenue, and resources by monitoring and preventing attacks on desktop, mobile, and video ads. With its technology safeguarding billions of programmatic impressions in 2018, Confiant has unique visibility into the threat and attack landscape. The company’s 2018 Demand Quality Report found that upwards of 500 billion malicious and fraudulent impressions were served during 2018 - that's one out of every 60 programmatic impressions. Confiant works with top publishers and platforms such as Tribune Media, Internet Brands, Vice Media, Inc. and Topix, among others, to prevent attacks like these.
Confiant is an advertising security company born from the recognition that the world's most sophisticated advertisers aren't Verizon or P&G, but criminals using the industry for their own selfish ends. These criminals are hijacking programmatic advertising and giving publishers a bad name.
Confiant protects publishers' and platforms' reputations, revenue, and resources with always-on anti-malware software that provides protection for desktop, mobile, and video ads. Our sole focus is on helping advertising platforms and publishers rid the world of malware. This focus enables us to evolve quickly and meet our clients' needs for defeating the bad actors trying to undermine the industry.
It is the first company to come to market with a technology that not only detects malicious activity, but actively blocks it. Confiant believes in the intelligent application of this new technology to fight back and make digital media safe for everyone. For more information visit: http://www.confiant.com.