2017 Marketing Outlook – Construction Webcast and Survey

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The Construction Marketing Association (CMA) announces a national webcast focused on marketing priorities and plans for 2017.

The Construction Marketing Association (CMA) announces a national webcast focused on marketing priorities and plans for 2017 in the architectural, engineering, and construction (A/E/C) industry. The webcast will be Thursday January 19, 2017 at 1 pm CST.

In support of the webcast, a national survey will identify 2017 marketing plans and priorities, including anticipated budget changes for the new year. The brief and anonymous survey provides invaluable insights into the most effectives marketing tactics. Survey respondents receive a copy complimentary survey report.

“Our outlook webcasts and surveys are always popular as they help marketers identify trends and priorities in the coming year and beyond," states CMA Chairman Neil M. Brown.

To register for the free 2017 Marketing Outlook – Construction Webcast, link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm.

To take the 2017 Marketing Outlook Survey, link to: https://www.surveymonkey.com/r/2017-marketing-outlook-construction.


The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.

ABOUT Neil M. Brown                                    
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.

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Heather Hawes
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