Expert Heavy Equipment Utilizing Apps to Successfully Build an Online Community for the Construction Industry

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The only female Marine Veteran-owned heavy equipment wholesaler nationally is effectively raising the level of brand awareness through app platforms via the Facebook community.

Sell Smart. Buy Safe.

Our goal for our community Facebook page is to highlight and showcase everyone from the mechanic to the heavy equipment operator.

Representatives with Expert Heavy Equipment Inc (EHE) announced today that their marketing initiatives and use of apps on Facebook have effectively created brand awareness within the construction industry.

Expert Heavy Equipment (EHE) Owner, Milissa Wise, explained that the company’s Facebook page enlists and showcases equipment companies, operators, mechanics, engineers and every position from all over the world.

“Many companies concentrate solely on the bottom line and don't recognize the importance of the team that contribute to the profits. Our goal for our community Facebook page is to highlight and showcase everyone from the mechanic to the heavy equipment operator,” Wise stressed.

The Facebook marketing initiative may not directly contribute to EHE's bottom-line, but it is highly effective in developing brand awareness within the targeted community. EHE has successfully integrated content marketing which builds brand awareness while encouraging fans of the page to share content on their own. EHE refrains from creating content that is overly self-promotional. The core of content marketing showcases different types of equipment and important industry information that can directly impact the members of the online community. This strategy has helped in developing the EHE brand as a trustworthy resource that people go to for information regarding their industry.

Wise went on to point out that members of EHE's online community can even earn initiatives for their participation.

“They can participate in our monthly contests or activities where either money or sales collateral is given away. They can also share the Want to Buy Ads with their friends/contacts, along with a note indicating that they are the referral,” Wise noted. “If we are able to purchase equipment from one of their friends or contacts, then they will earn a $250.00 Finders Fee.”

As to why anyone should give EHE a try, Wise said, “95 percent of our business comes directly from referrals and loyal repeat customers, which is a strong indicator of trust. Our No. 1 priority is to provide the best equipment at the absolute best pricing to ensure it maintains a high level of customer service and customer loyalty.”

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Milissa Wise
since: 08/2010
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