Construction Marketing Association Announces Lead Generation Guide

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The most popular guide and whitepaper from the Construction Marketing Association has been updated and is available for free download. “Construction Lead Generation–The Definitive Guide” provides information and insight into the very specialized topic of improving business development and sales for construction-related firms of all types and sizes.

“The CMA Lead Generation Guide has always been our most popular download because very little information exists on the subject”, states CMA Chairman Neil M. Brown.

The most popular guide and whitepaper from the Construction Marketing Association has been updated and is available for free download. “Construction Lead Generation–The Definitive Guide” provides information and insight into the very specialized topic of improving business development and sales for construction-related firms of all types and sizes.

What makes the guide “Definitive” is the multiple aspects of information including results of a national lead generation survey, a comparison of the top two construction lead services: Dodge Data & Analytics and ConstructConnect, along with details on other, specialized construction lead services. Finally, marketing lead sources are identified by traditional, Internet, and social media types.

“The CMA Lead Generation Guide has always been our most popular download because very little information exists on the subject”, states CMA Chairman Neil M. Brown. "Yet lead generation is mission critical for all construction firms, building product manufacturers, and other brands in the construction ecosystem."

The Construction Marketing Association Blog and Resources Directory provide additional, related resources including RFQ/RFP Best Practices, and tips on managing leads.

To Download the free Construction Lead Generation – The Definitive Guide, link to:
https://www.constructionmarketingassociation.org/resources/construction-lead-generation-guide/

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ABOUT CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and marketing services to brands in construction-related industries. Founded in 2010, CMA sponsors a national Career Center, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's LinkedIn, Twitter, Facebook, and YouTube profiles. Questions? Contact Neil Brown at 630-868-5061.

EDITORS NOTE: logos, images, quotes, available upon request.

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