Consulting firm launches SaaS startup Forest to tackle innovation at big brands

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Clareo introduces Forest, an innovation management software, to compete in the B2B SaaS market

Forest (by Clareo) is a complete software toolkit for making innovation work at scale.

Forest (by Clareo) is a complete software toolkit for making innovation work at scale.

“Forest is more than just an ideation tool. It provides a step-by-step process to manage innovation from ideation through development to adoption in one centralized platform,” said Casey Bankord, head of Forest and managing director at Clareo.

Corporate innovation has become a cornerstone for large companies to add value and outpace their competitors. To aid in this growth, business strategy firm Clareo announced today the launch of Forest, a B2B enterprise software which enables brands to innovate at scale.

“The Forest team has been working under the radar to develop and refine this product, building in key client input before officially releasing it,” said Peter Bryant, managing partner of Clareo. “We wanted to make sure it really worked the way we hoped it would. Now, Forest has an advanced level of functionality that has been validated in practice, and an intuitive interface that will compete with other SaaS platforms in this market.”

With Forest, users can define and track the trends and technologies affecting their business, crowdsource new ideas from employees in a consistent way, and develop them into real business outcomes. Once the best opportunities are identified, teams can measure success using a comprehensive set of evaluation tools, metrics, and reporting functions. Ultimately, this approach drives fast decision-making, creates efficient allocation of resources, and keeps everyone informed of their progress.

Unlike other SaaS platforms, Forest empowers the entire innovation lifecycle at companies on a massive scale and with a distributed workforce. Another unique quality is Clareo’s FastPath, a growth strategy methodology used with its consulting clients, which serves as the foundation for Forest’s strategic framework.

“Forest is more than just an ideation tool. It provides a step-by-step process to manage innovation from ideation through development to adoption in one centralized platform,” said Casey Bankord, head of Forest and managing director at Clareo. “Making innovation successful involves a host of stakeholders working together, and we’ve built a product with all of them in mind.”

To drive transformation, brands need the vision, strategy, structure and tools to enact it. However, the corporate innovator’s journey has persistent barriers that often hinder any sustained impact. One challenge is how to effectively communicate the company’s vision and impact over time.

“Sharing your innovation framework and initiatives across the company continues to be a common denominator among the most forward-thinking companies,” said Bankord. “Brands with a serious commitment to transformation will be the ones who empower teams to experiment, exchange ideas and launch new solutions that deliver value.”

Headquartered in Chicago, Forest has gained tens of thousands of active users across several Fortune 1000 companies. Its mission is to make innovation work in established organizations. Forest remains connected to Clareo, which is a valuable source of strategic input, capital and inspiration.

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Sarah Blau
Clareo
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Aaron Mays
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