Consumers Look To Reimagine 2020 Holiday Celebrations

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RICOH THETA Survey Finds 58% of Consumers are Prepping for Gatherings that Won’t be Face to Face

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Since the onset of the pandemic, virtual storytelling has been on the rise. And with the holidays fast approaching, consumers are looking for the most immersive ways to put themselves in the action -- even when they can’t really be there. A new ENGINE Insights study from RICOH THETA of 1,004 American consumers showed that while 42% of Americans are still optimistic for in-person gatherings this holiday season, more than half of respondents (58%) will be celebrating the season in a different way.

With this reimagined holiday experience, RICOH THETA looked to uncover how imagery (photo and video) is being used to tell stories. The survey showed that the majority (60%) feel that photography falls short of being immersive enough to put them in the action. In addition, this need for eye-catching content is of the utmost importance to Millennials and Gen Z -- 47% from each group surveyed believe that their images need to stand out from others.

With the need for immersive content, RICOH THETA’s 360-degree camera technology may offer an affordable and unique imaging solution. The compact, dual lens cameras capture the entire environment around the device with the single click of a button. And with high-speed wireless transfer, images can be uploaded quickly to smart phones, edited to perfection in the THETA+ editing app, and shared on social media channels with ease for friends and family to see.

Full survey data can be shared upon request, as well as a loan camera if interested in a product trial.


Owned by Japanese-based imaging company RICOH, RICOH THETA was incepted in 2013 as the company’s arm dedicated solely to 360-degree imaging technology. As a pioneer in the 360-degree photography space, RICOH THETA has developed seven generations of cameras that are sold in more than 30 countries. The company continues to evolve to improve quality without making any significant design changes. The sleek, compact cameras are designed to easily capture stunning 360-degree content, making it fun to look back on memories and share with friends and family. Key models include the THETA SC2, THETA V, and the flagship THETA Z1. For more information, visit or follow RICOH on Facebook, Instagram, Twitter and YouTube.

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Kellyn Curtis
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