The Black-owned game-changing brand continues to innovate and creates accessibility for self-expression and individuality in the beauty industry.
WELLINGTON, Fla., July 20, 2023 /PRNewswire-PRWeb/ -- Contoure, a Black-owned hair tools brand for hairstylists and home use, announces its latest patent for the Style'N Blade nylon comb and pick, now securing approval in Canada for the first time. The innovative company has held patents in the U.S. for its multi-purpose products since 2020.
The global Black hair care market is estimated to reach $9.56 billion this year. With Black Business Month in August, Contoure celebrates the appeal it enjoys in its community for providing solutions for textured hair care. Pioneers Annie Malone and Madam C.J. Walker paved the way and Black businesswomen follow suit today.
"Representation matters and our most recent patent in Canada furthers our efforts to reach more consumers and hairstyling professionals," said Co-Founder and Inventor Denise James. "By embracing diversity and inclusivity, Contoure contributes to a more inclusive beauty industry and society."
The Style'N Blade and Style'N Shield entered the marketplace as a solution for everyday consumers to bring home the tools hairstylists often use at salons to conveniently style their own hair daily. A demonstration of both products can be seen in the video here.
The Style'N Blade ($8.98) is heat and chemical resistant, featuring a flexible silicone blade that feels smooth over the scalp. Its counterpart, the soft, lightweight Style'N Shield ($9.98), protects ears with stylish ventilation from drying or styling heat discomfort and color transfer from dyes. The shield contours naturally to the shape of most ears, so comfortable that wearers often forget they have it on. The two innovative products work perfectly together to meet the needs of Black hair.
"Black women like myself don't have to wait to go to a salon to give ourselves a beauty session," added James. "The Style'N Blade is excellent for hair treatments because the comb's long pick and silicon blade separate hair for styling and color applications. At Contoure, there is beauty and style in everything we do!"
Media Contact
Allison Cervantes, ChicExecs, 2092050461, allison@teamchicexecs.com
SOURCE ChicExecs
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