“Anyone can build a business, but not everyone can build a brand. The difference is how you take care of and value your customers," Adii Pienaar, Founder of Conversio
LONDON (PRWEB) November 01, 2018
Conversio (formerly Receiptful), a seamless ecommerce email marketing and product review dashboard is on a mission to make EVERY email count by empowering ecommerce brands to build deeper, more meaningful relationships with their customers.
Today, Conversio is unveiling its new Brand Trust Platform™ for ecommerce brands who are ready to standout in their market. The platform will make it easy for brands to focus on building real relationships with their customers through email marketing, while growing a brand that those customers absolutely love. Conversations will be smarter, richer, more personal, and better timed. They will be kinder and deeply rooted in mutual trust.
“The Brand Trust Platform was created on the grounds of building a strong foundation with your customers, who really are your best product ambassadors,” shared Conversio Founder Adii Pienaar. “It’s all too common now that businesses and marketers take this step for granted, and unfortunately, they only experience the negative effects from the lack of foundation once it’s too late.”
As the number of ecommerce startups rises every day and paid customer acquisition becomes increasingly more difficult and costly, the Brand Trust Platform will empower ecommerce brands to move away from the noise of social media, overcome the temptation of paid advertising, and to once and for all, truly cultivate stronger relationships with customers right in their inboxes. This will in turn make brands less reliant on paid channels (that they can’t control) for continued growth, sustainability, and profitability.
With over ten years of experience in ecommerce himself, Pienaar added that it’s a solid foundation that will ultimately determine your success. “If your brand is online, that is your own little space and audience, and what you do there is critical,” he explained. “Anyone can build a business, but not everyone can build a brand. The difference is how you take care of and value your customers.”
Not just for ecommerce brands, the Brand Trust Platform will benefit any business owner or marketer who wants to survive and thrive as they build a brand online. While Conversio will offer insight on how to do this for ecommerce brands, the platform will benefit anyone who wants to build trust and create empowering email and onsite interactions.
A strong component of the Brand Trust Platform will be the new Media Library feature for user-generated content (UGC) such as reviews and customer-submitted photos. While the idea of brands sharing customer photos and reviews is not a new concept, Conversio’s media library is the first-of-its-kind to offer this feature within the same dashboard, making it easy for the marketer to craft better, more authentic and wholesome product stories in their emails.
“We want to help brands represent a fuller spectrum of opinions and perspectives about their products,” explained Pienaar. “The messaging should not just come from the marketer, but should be amplified by actual customers and real people. This is about diversity and inclusion. It is about community. I’m very excited to see how people end up using it.”
User-generated content is also less likely to be polished, manicured, or posed with intention of selling. By giving your whole community the opportunity to represent your brand and products (versus a single influencer), you empower them to paint a bigger picture about you, your brand, your products and what all of it means to them.
Lastly, Conversio has released Trust Blocks that can be used in any email. Best used in emails that encourage a subsequent financial transaction, Trust Blocks will build additional trust and credibility, aiding in conversion rates. Users will also be able to dynamically retrieve all verified product ratings to be used in emails.
Founded in 2014, Conversio at its core is a life- and family-first company that builds honest software to help small businesses achieve their goals profitably, cost-efficiently and ethically. It aspires to be kind and responsible to our environment and society, while being an inspiration for others. To learn more, visit https://conversio.com/brand-trust-platform/