Convrg Develops Innovative Voice Product for AVEDA

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Convrg—an AI voice and messaging platform powering conversational experiences for enterprise brands and retailers—recently partnered with Aveda, developing an interactive voice experience that enables consumers to engage with the brand via the Google Home device and the Google Assistant app.

Accessible on the Google Home device and on the Google Assistant app, the experience offers users an interactive means of engaging in 1:1 conversations with one of the beauty industry’s most storied brands

Convrg—an AI voice and messaging platform powering conversational experiences for enterprise brands and retailers—recently partnered with Aveda, developing an interactive voice experience that enables consumers to engage with the brand via the Google Home device and the Google Assistant app.

Along with a look at the history behind the Aveda brand and a store locator function, the experience gives users access to personalized beauty tips and product recommendations, plus meditations guided by a wellness and meditation expert—which can be customized not only to suit the user’s state of mind, but to accommodate their busy schedule.

“What’s particularly exciting to us about this product is the manner in which it leverages the latest features that Actions on Google has to offer,” said Liz Snower, co-founder and President of Convrg. “Through functionality called surface switching, users can carry on a seamless conversation across the Google Home device and the Google Assistant app. For example, when a product or store location is recommended via the voice experience on Google Home, they can opt to have that link sent to their phone for added convenience. Additionally, they can tee up a custom meditation through the voice device, and have it sent to the Assistant app, where they can access it when they’re ready with the tap of a button.”

Having also developed the Action on Google Home for the GRAMMYs in addition to a number of chatbots for brands in the beauty and retail space, Convrg is bullish on the future of voice as a powerful channel for innovative retailers across a variety of verticals.

“It’s estimated that half of all search as we know it will take place via voice by 2020, and it’s easy to understand why that is—from the consumer’s perspective, speaking is easy, fast and convenient,” remarked Audrey Wu, co-founder and CEO of Convrg. “From the brand’s perspective, this shift in user preference represents a massive opportunity to engage with the user on their own terms. We envision a future where voice is an instrumental component in any e-commerce toolkit, and as such, we believe that experiences like this one, which enable brands to have bi-directional conversations with the user, are the first step toward that future.”

ABOUT CONVRG
Founded in January 2017, Convrg is an AI voice and messaging platform powering conversational experiences for enterprise brands and retailers. For more information, visit http://www.convrg.io.

ABOUT AVEDA
Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.

Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989 - a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges - and the first beauty company to manufacture with 100 percent wind power in its primary facility. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Aveda received the Sustainability Leadership Award in 2017 during the Sustainable Beauty Awards organized by Ecovia Intelligence for its leadership in packaging, green formulations and sustainable ingredients. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $60 million to support environmental projects around the world.

Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the U.S. have been part of the Aveda network. Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 40 countries and at http://www.aveda.com. Go behind-the-scenes at Aveda on the Living Aveda blog and follow Aveda on Facebook, YouTube, Twitter, Instagram and Pinterest.

CONTACT:
Audrey Wu
audrey(at)convrg(dot)io

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CONVRG
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