COO of the 2016 Rio Olympics Brings Game Changing Cleaning Product to the USA

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YVY Naturals (pronounced ee-vee) owes its success in part to the complicated logistics of cleaning the Olympic Village. The brand makes the high-performance cleaning agents that are made with 100 percent Brazilian citrus and Amazonian flowers with one additional twist. These formulas come packaged ultra-concentrated in a container no bigger than a coffee capsule.

The Brazilian-based B2B cleaning line YVY Naturals, once known for selling to hospitals, schools and green buildings, is bringing its easy-to-use, eco-friendly products to consumers in the USA.

“During one of the biggest crises of the Rio 2016 Games, we had a huge challenge to fix and clean the Olympic Village, approximately 20,000 rooms,” Tostes said. “The situation was a mess and we would need a lot of speed to increase productivity from our teams.”

The Olympic Games have the power to transform lives. While many stories focus on athlete Cinderella dreams coming to fruition, we often forget about how this worldwide event impacts numerous people working behind the scenes. The 2016 summer games in Rio de Janeiro did more than award record-setting champions, it spurred the idea for a new way to clean.

YVY Naturals (pronounced ee-vee) owes its success in part to the complicated logistics of cleaning the Olympic Village. The brand makes the high-performance cleaning agents that are made with 100 percent Brazilian citrus and Amazonian flowers with one additional twist. These formulas come packaged ultra-concentrated in a container no bigger than a coffee capsule.

Rodrigo Tostes, YVY Naturals co-founder, first discovered the power and convenience of these cleaning pods as he was appointed 2016 Summer Olympics Chief Operating Officer. He had a very large role even before the opening ceremony, managing 400,000 people in 56 areas: transportation, security, technology, accreditation, accommodations, and venues to name a few.

If overseeing the large-scale logistics of over 60 million items wasn’t enough of a challenge, he took on an additional role, one in crisis management. The Rio 2016 Olympic Village has been described as the largest in Olympic history, but a dark cloud overshadowed this architectural achievement.

Some officials deemed the athletes' village as "unlivable" and unsafe due to major plumbing and electrical hazards discovered before the opening. Blocked toilets, leaking pipes, exposed wiring, unlit stairwells, and dirty floors were among the reported problems at some apartments in the complex. The Rio Olympic organizers conceded that there were isolated cases of sabotage by employees during village construction.

“During one of the biggest crises of the Rio 2016 Games, we had a huge challenge to fix and clean the Olympic Village, approximately 20,000 rooms,” Tostes said. “The situation was a mess and we would need a lot of speed to increase productivity from our teams.”

He turned to his lifelong friend and YVY Naturals co-founder Marcelo Ebert Ribeiro, who was the CEO of a cleaning company at the time. It produced 100 percent natural products, which Tostes found to be beneficial for two reasons. Workers could clean rooms safely with the athletes already there and they would have less environmental impact; eco-friendly options were highly preferred in the host city that struggled with pollution.

When Ebert Ribeiro mentioned testing out a new solution that would create less waste, Tostes became immediately interested. Before testing finished, he ordered 2,000 samples. Ebert Ribeiro drove from São Paulo to Rio de Janeiro with the pods and testing them at the Olympic site proved to be successful.

Tostes saw this type of product as a game-changer. His teams could move faster to clean thousands of rooms because the pods were much lighter cleaning supplies. Not only did they save time and money, they reduced plastic not needing to toss out single-use bottles when empty, and pods were much easier to store.

These capsules were the first prototypes of YVY Naturals. Today, the company is on a mission to streamline your cleaning routine. Products come delivered right to your door. Customers can sign up for their subscription-based service and pause at any time.

First time users choose from home, bathroom, kitchen, and all-purpose solution kits. From there, they select how often they would like to receive the refill pods. The cleaners work by adding water to the kit bottles, placing the capsule on top, and fastening the spray nozzle.

These industrial-grade formulas clean effectively, yet they’re safe to use with kids and pets too.

About YVY Naturals: The Brazilian-based B2B line once known for selling to hospitals, schools and green buildings is bringing its easy-to-use, eco-friendly products to consumers in the USA. Named after the Brazilian indigenous word that means the communion between man and nature, YVY is committed to formulating products with non-toxic ingredients that are better for the planet in forms that eliminate less single use plastic and rely on a consumer’s own water consumption.

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Jessica Parise
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