Cool Beans® Whole-Food, Plant-Based Wraps Heat Up the Frozen Category: Brand Positioned to Wow Consumers Taste Buds at All Sprouts Farmers Markets

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Midwest Company Delivers on Taste and Convenience with Protein and Globally-Inspired Flavors, Meets Growing Demand for Those Who Seek Whole-Food Balanced, Portable Nutrition

“The frozen wrap category was lack-luster and lacked innovation. At Cool Beans, we set out to change the ‘convenience store burrito’ stereotype by offering unique flavors,” said Tyler Mayoras, CEO and Co-Founder, Cool Beans.

Cool Beans®, the latest innovation in the fast-growing whole-food plant- based frozen foods category, is pleased to announce that all three of its portable, globally-inspired wraps are now available at Sprouts Farmers Markets nationwide. Cool Beans is joining the fast growing plant- based industry which according to the Good Food Institute reports that the plant-based food category has grown five times faster than overall U.S. food sales, which also saw an increase of 2.2 percent in 2019.

As brands rush to meet consumer demand for products beyond meat alternatives, the founders of Cool Beans saw an opportunity to create a wholesome, delicious, minimally processed product that focuses on taste and nutrition. “The frozen wrap category was lack-luster and lacked innovation. At Cool Beans, we set out to change the ‘convenience store burrito’ stereotype by offering unique flavors,” said Tyler Mayoras, CEO and Co-Founder, Cool Beans. “We are committed to plant-based, but we want consumers to experience our food, where you can see and taste whole beans, rice, and vegetables. Cool Beans is a balanced food that’s good for you and your karma!”

Cool Beans delicious varieties are available in Moroccan Gold, Spicy Chipotle, and Tikka Masala and can be found in the frozen food section of all 344 Sprouts Farmers Market locations, including popular Midwest retailers, such as Plum Market, Hy-Vee and Dierbergs.

  • Moroccan Gold – Inspired by outdoor spice markets, this wrap weaves a unique tapestry of bold flavors with a distinctive texture.
  • Spicy Chipotle – Like the heat of the Mexican sun, this wrap offers a bold kick of poblano chili peppers and a flavorful mix of veggies.
  • Tikka Masala – A nod to India’s diverse culture, this wrap blends traditional Indian-style spices with coconut milk for a rich and aromatic flavor that is both sweet and peppery.

Rooted in Whole Food Goodness
Cool Beans blends the mightiest nutritional legumes with globally-inspired flavors to help people choose the healthiest whole food, gluten-free, plant-based options while also reducing meat consumption.

Vegetarian since childhood, Cool Beans Co-Founder and BeyondBrands CEO, Eric Schnell sees three major factors driving consumers’ long-term migration away from diets centered on animal products to a more plant-based diet. Schnell says, “Whether for personal health, environmental or animal welfare reasons, more consumers are opting for plant-based foods as a long-term, conscious choice.”

Schnell sees a large-scale demand from consumers who want better tasting, bold flavors in the plant- based category. Schnell adds, "Our innovative approach within this rapidly changing market is to provide a convenient, whole food, plant-based option, but one made without processed meat alternatives.”

About Cool Beans
Headquartered in Chicago, Cool Beans was founded in 2018, fueled by a passion for increasing the availability of whole food, plant-based, gluten-free, and convenient options in the supermarket. Backed by BeyondBrands and CEO Eric Schnell, known for innovative, conscious food and beverage brands including Good Catch Foods and Steaz Tea, Cool Beans is well-positioned to meet rising consumer demand for plant-based foods.

Join the Cool Beans Conversation
@luvcoolbeans on Instagram, @eatcoolbeans on Twitter and Facebook, http://www.eatcoolbeans.com.

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