Copado Expands Leadership Team with Key Hires in Sales and Product to Scale the Exponential Growth in Salesforce DevOps

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Industry veterans from Microsoft and Salesforce Join Copado to Help Customers Accelerate Innovation on the Salesforce Platform

Copado, the leading native DevOps platform for Salesforce

People are the code at Copado and we have worked tirelessly to build the most experienced Salesforce DevOps team in the world in order to help our customers deliver continuous innovation on the Salesforce platform.

Copado, a leading native DevOps platform for Salesforce, today announced it has bolstered its executive ranks with four new leadership hires, to address the high demand for its DevOps tools. Arwa Kaddoura joined Copado as global vice president of global sales and sales operations. Kevin Robinson was named vice president of enterprise sales for North America. David Belove is now vice president of alliances. Martin Borthiry joined as vice president of development. Overall, Copado is on track to triple the size of the sales team in 2019.

“We continue to build on Copado’s success by bringing on talented, innovative and experienced people with entrepreneurial spirit and diverse backgrounds,” said Ted Elliott, chief executive officer for Copado. “People are the code at Copado and we have worked tirelessly to build the most experienced Salesforce DevOps team in the world in order to help our customers deliver continuous innovation on the Salesforce platform. Arwa, Kevin, David and Martin are talented individuals with proven track records who will undoubtedly help Copado become the #1 DevOps platform for Salesforce.”

Previously, Kaddoura was a senior director of cloud application development sales at Microsoft where she was responsible for global revenue, field strategy and partner alignment for Azure platform services and developer tools. She also was instrumental in the due diligence and integration of GitHub, the largest developer tool acquisition for Microsoft.

Robinson started at Salesforce in early 2000 and has spent the last two decades driving exponential growth and rapidly scaling sales for the largest SaaS company in the world. For the last two years, he was regional vice president of enterprise sales, responsible for increasing Salesforce adoption in large enterprise accounts.

Previously CEO of Prodly, Belove has held several sales positions at disruptive companies in the Salesforce ecosystem, including Apttus, Nitro and Cloud9 Analytics. His expertise in sales enablement, channel development, recruiting, and Salesforce implementations will be valuable in helping Copado to rapidly scale with key partners in the ecosystem.

A trained Salesforce Technical Architect, Borthiry spent the last six years leading as head of technology on large Salesforce implementations with S4G Consulting. As chief technical architect, he was involved in more than 150 Salesforce implementations with a variety of Salesforce technologies. For the last three years, he was chief operating officer responsible for growth strategy, recruiting, academy and delivery.

Copado delivers fast, error-free cloud deployments for Salesforce enterprise customers, achieving continuous integration and continuous delivery (CI/CD) via an enterprise-class DevOps platform that is 100% native on the Salesforce Platform. Organizations using Copado to employ DevOps best practices experience improved quality, reduced errors, and faster releases for Salesforce deployments.

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About Copado
Founded in 2013, Copado is a leading DevOps platform for Salesforce. For enterprises wanting to accelerate their Salesforce deployments, Copado simplifies the release process, increases developer productivity and maximizes return on investment. The platform is comprised of Agile Planning, Release Management and Compliance & Testing. Backed by Insight Venture Partners and Salesforce Ventures, Copado counts more than 100 enterprises as customers, including Fair Trade, MassMutual, Shell and Vlocity. With more than 7,500 installations, Copado has received the top rating of 100 percent positive feedback on Salesforce AppExchange. More information can be found at:

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Cathy Summers
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