Copado Expands Leadership Team with Salesforce Veterans to Drive Global Growth and Customer Success

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Rip Gerber, Pat McQueen, Ram Reddy and Bob DeSantis Join the Fastest-Growing DevOps Company Behind the World’s Largest Digital Transformations

Copado, a leading native DevOps platform for Salesforce

“I am excited to expand our leadership with such high-caliber talent as we continue to pursue the significant opportunities ahead of us,” said Ted Elliott, Copado’s Chief Executive Officer.

Copado, a leading DevOps platform enabling the world’s largest digital transformations on Salesforce, today announced the addition of four cloud industry executives to the company’s leadership team. Rip Gerber joins as President and Chief Business Officer, Pat McQueen as Senior Vice President of Sales Engineering and Operations, Ram Reddy as Vice President of Engineering and Managing Director, India, and Bob DeSantis as independent director on the Copado board. These executive appointments come on the heels of a significant funding round, strong first half performance and several industry awards for the company’s DevOps 360™ platform.

Rip Gerber was named President and Chief Business Officer, bringing more than 25 years of strategy, distribution and operations leadership experience in public and private enterprise software companies as an executive, board member and investor. Gerber will oversee the company’s international sales and operations spanning EMEA, LATAM, APAC and Japan, Copado’s global sales engineering function and the company’s alliance ecosystem. He will also lead corporate development and Copado’s mergers and acquisitions.

Gerber joins Copado from Vlocity (now Salesforce Industries) where he served in various executive capacities including Chief Marketing Officer and Chief Innovation Officer. For five years Gerber helped drive the company’s hyper-growth, massive ecosystem and values-based celebratory culture from pre-customer, pre-revenue start-up to the fastest-growing company in the industry cloud and its $1.5 billion acquisition by Salesforce in June 2020.

“Copado is driving a revolution in DevOps and customer success, enabling the world’s largest digital transformations on the world’s #1 success platform, Salesforce,” said Gerber. “The Copado platform, people and performance are celebrated by both citizen developers and CIOs alike. I am so grateful to join the incredibly talented team at Copado to deliver customer and partner success across the full spectrum of DevOps needs and make every Salesforce deployment wildly successful.”

Pat McQueen will be joining Copado as Senior Vice President of Sales Engineering and Operations. McQueen brings decades of experience working with the most sophisticated Salesforce customers to maximize their cloud investment and deliver their transformation strategies. Most recently, McQueen was Senior Vice President, Distribution Readiness at Previously, he served as Senior Vice President, Enterprise Sales Engineering, where he led Salesforce’s global pre-sales organization of 600+ technical and functional experts.

“After being a part of the Salesforce rocketship for the better part of the last two decades, I’m excited to join Copado to help take the company to the next level of rapid growth,” said McQueen. “Digital transformation has become the CEO’s top priority, and Salesforce’s capabilities to accelerate this transformation have made Copado an indispensable strategic partner. I am looking forward to forging strong customer relationships and bringing forth solutions that will help organizations accelerate their time-to-value on the Salesforce platform.”

Ram Reddy was named Vice President of Engineering and Managing Director, India. Reddy brings two decades of engineering and CRM experience to Copado from Siebel Systems, Vlocity and Salesforce Industries. Reddy was employee #1 at Vlocity and built the core platforms and industry apps that propelled Vlocity as the leader in industry cloud applications on Salesforce.

Additionally, Bob DeSantis was appointed an independent director on the Copado board. DeSantis has been a board advisor and investor in Copado since 2018 and brings deep strategic experience and corporate governance to the company. He is a former SaaS executive who worked at Conga, DocuSign, Procuri and ImageX, where he has gained deep experience in managing go-to-market strategy, operations, M&A and IPO processes.

The new appointments join an already impressive slate of cloud executives at Copado, including Chief Operating Officer Sanjay Gidwani, Senior Vice President of Product David Brooks, Head of Customer Success Sabine Gillert and Chief Marketing Officer Andrew Leigh.

“I am excited to expand our leadership with such high-caliber talent as we continue to pursue the significant opportunities ahead of us,” said Ted Elliott, Copado’s Chief Executive Officer. “Rip has a demonstrated track record of success in the Salesforce ecosystem and is an enthusiastic, articulate and visionary leader who is widely respected in the industry. Pat brings unparalleled experience in building programs that maximize value to the customer and deliver exponential revenue growth. Our operations in India are undergoing rapid expansion and having Ram’s wealth of knowledge will be instrumental in our continued success in that market. With these talented individuals joining the team, Copado is poised to accelerate our growth internationally and achieve success globally.”

Copado is redefining how to achieve success on the Salesforce platform with its data-driven approach to delivering faster, higher quality releases and improving trust across customer transformation projects. Salesforce leads the market in digital transformation, and the technical sophistication and deployment agility of the customer and partner delivery teams is now mission critical to the CIO. Organizations that implement DevOps best practices have been shown to deploy more often, fail less often and recover faster.

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About Copado
Copado is the leading DevOps platform enabling the world’s largest digital transformations on Salesforce. Copado accelerates Salesforce deployments, simplifies the release process, increases developer productivity and maximizes return on cloud investments. Copado DevOps 360™ includes Agile Planning, Continuous Delivery, Automated Testing and Compliance. Backed by Insight Venture Partners and Salesforce Ventures, more than 500 of the world’s largest digitally transformed companies run on Copado including Boston Scientific, Coca-Cola, Fair Trade, Linde, MassMutual, Schneider Electric and Shell. Copado processes over 50 million DevOps transactions per month and is rated with a 100% score on the Salesforce AppExchange. More information can be found at:

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