HAMILTON, Bermuda, Jan. 22, 2019 /PRNewswire-PRWeb/ -- Premium coastal lifestyle apparel brand Coral Coast Clothing is pleased to announce a new partnership with brrr°, the premier innovator in cooling performance fabric that is proven to draw heat and moisture away from the skin.
Coral Coast Clothing will debut a new line of men's Bermuda Performance Shorts powered by brrr° cooling technology in Spring/Summer 2019. Inspired by the birthplace of Bermuda shorts, the Coral Coast Bermuda Performance Shorts featuring brrr° put the island lifestyle front and center. They are perfect for work, sport, leisure and everything in between.
"Style and comfort are central to everything we do, and adding brrr° performance cooling technology to our bestselling line of Bermuda Shorts will keep men dry, comfortable and confident all day long," said Adam Petty, Co-founder and Creative Director of Coral Coast Clothing.
brrr°'s disruptive cooling technology uses natural cooling minerals, active wicking and rapid drying to create a "Triple Chill Effect™" that is instant and permanent. It is cool to the touch, and draws heat and moisture away from the body. The cooling effects of brrr° fabrics have been rigorously tested by globally recognized independent labs, and brrr° consistently outperforms other products.
"Coral Coast Clothing defines the island way of life with unbeatable style, and we are excited to combine brrr° Tripe Chill Effect technology to make their clothing more comfortable than ever before," said Mary-Cathryn Kolb, CEO and founder of brrr°.
Coral Coast Clothing Bermuda Performance Shorts with brrr° cooling technology will be available at http://www.coralcoastclothing.com and at Coral Coast Clothing's retail store near the waterfront in downtown Hamilton, Bermuda, beginning this spring.
About Coral Coast Clothing
Adam Petty and Sam Outerbridge founded Coral Coast Clothing in 2014 with a vision for making the island way of life an everyday mentality. The adaptable men's clothing lines reflect traditional Bermudian business attire driven by comfort and style that can flawlessly transition to evening and weekend activities. Coral Coast offers men's Bermuda shorts, button-down shirts, polos, swim trunks, ties and hats that look polished and classy on any coast. Find them at http://www.coralcoastclothing.com.
To contact Coral Coast Clothing:
info(at)coralcoastclothing(dot)com
1-441-400-5030
About brrr°
brrr° was founded in 2014 to develop technologically advanced fabrics with superior cooling performance to improve the items we touch in our everyday lives. brrr° enhances the comfort of business clothing, casual clothing, athletic apparel, denim, uniforms, sheets and other textiles. The privately held Atlanta-based company is led by Founder and CEO Mary-Cathryn Kolb, who previously held senior positions at Spanx, Seven Jeans, TOMS Shoes and Von Dutch. For more information, please visit http://www.brrr.com.
Contact for brrr°:
Mary Jane Credeur of The Credeur Group
mj*(at)credeurgroup(dot)com
404-317-2718
SOURCE brrr°
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