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Cornerstone Real Estate Group Hires New Head of the Luxury Division Lance McHan

When clients are selling a luxury home it is important to have an agent who is well versed in marketing and visual arts.


News provided by

Cornerstone Real Estate Group

Dec 14, 2021, 16:30 ET

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STOCKTON, Calif., Dec. 14, 2021 /PRNewswire-PRWeb/ -- Lance McHan, Luxury Real Estate Agent, Succeeds in Sales with Distinguished Marketing Strategies

Luxury Real Estate Agent Lance McHan is California Central Valley's preeminent luxury marketing and sales strategy expert. Voted the #1 agent for two consecutive years in San Joaquin, McHan's expertise in the realm of luxury home sales is grounded by his commitment to the communities, neighborhoods, and people of the Central Valley.

There are real estate agents and then there is Lance McHan, your luxury listing specialist.

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Offering an unmatched level of knowledge when it comes to marketing one's luxury home, McHan seeks to provide guidance, advice, and services to those aiming to see a high return on investment on their central valley property. With cities like Chico, Fresno, Sacramento, and Stockton offering an abundance of luxury properties, McHan's knowledge, and services are in high demand.

"Marketing is the most important step in making the sales process successful and fast," says McHan. "In my experience, there are a handful of key points that sellers and brokers need to keep in mind when developing listings and carrying out the process of showing and selling homes. The foundation of it all is having a deep understanding of the property and the area. The second and most critical is to convey that information up front in your imagery so that prospective buyers are not left with fundamental questions."

For McHan, so much of the world of sales can be achieved through the visual tools available today. Providing professional photography, videography, and 3D video touring services to his clients, McHan believes in the unparalleled power of the visual image. "Listings should have blogs and YouTube videos to leverage the searchability of the property and increase the viewership on those platforms."

"Publishing quality YouTube content regularly and fully developing social media channels enables you to gain fast traction and deliver high-quality visuals of each property listing that raises buyers' trust in your services and company," advises McHan. "With a strong set of visuals, the listing can do justice to the beautiful properties that homeowners invest so much time and so many resources into. Plus, as visual beings, we remember the first impressions that we gain from seeing photos, and we need to make sure that those impressions are positive and impactful."
McHan's focus on marketing and visual strategy has helped build his successful career, selling numerous multi-bedroom properties across the Valley for up to $1.9 million dollars. With a set of sales tools, he seeks to offer the best service to clients.

Beyond his role selling luxury homes, McHan has made his mark as an outstanding member of the local business community focusing on contributing value to the schools and youth in the area. He sponsors scholarships for high school students to help them pay for their college expenses and encourages individuals of all economic standing to achieve their educational goals in higher education, whether it be in 2-year, 4-year, or vocational institutions.
To learn more about Lance McHan's luxury real estate services, visit his website at https://www.lancemchan.com or watch one of his luxury listing videos at https://youtu.be/LTbWIWTpzbw

Contact: Lance McHan
Head of the Luxury Real Estate Division
Cornerstone Real Estate Group
611 Lincoln Center Stockton, CA 95207
[email protected]
209-986-9292

Media Contact

Lance McHan, Lance McHn, 1 209-986-9292, [email protected]

Lance McHan, Luxury Division of Cornerstone Real Estate, 209-986-9292, [email protected]

SOURCE Cornerstone Real Estate Group

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