Cosmetic Executive Women Announces 10-Free, British Inspired Beauty Brand as a 'Nail Product' Category Finalist for the Annual Beauty Awards

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butter LONDON, the rebel spirited nail and cosmetic brand specializing in Feel Good Beauty, is proud to announce their innovative Nail Scrubbers 2-in-1 Prep and Remove Lacquer Wipes as a Nail Product finalist for the Cosmetic Women Executive (CEW) Beauty Awards. The best-selling Nail Scrubbers have received recognition over the years for their vitamin-rich formula, which helps easily remove stubborn glitter and nail lacquer while conditioning the nail bed. This is the 5th year that butter LONDON has been chosen as a finalist for the CEW Beauty Award, previously winning two awards for the brand’s Glazen Peel Off Glitter Nail Lacquer and 10-Free Patent Shine 10X Nail Lacquer in 2016 and 2019.

"It is such an honor for our Nail Scrubbers to be chosen as a finalist by the beauty community," says Julie Campbell, butter LONDON General Manager, “these scrubbers are essential for a waterless manicure, especially during these times, and full of feel good ingredients!"

butter LONDON, the rebel spirited nail and cosmetic brand specializing in Feel Good Beauty, is proud to announce their innovative Nail Scrubbers 2-in-1 Prep and Remove Lacquer Wipes as a Nail Product finalist for the Cosmetic Women Executive (CEW) Beauty Awards. The best-selling Nail Scrubbers have received recognition over the years for their vitamin-rich formula, which helps easily remove stubborn glitter and nail lacquer while conditioning the nail bed. This is the 5th year that butter LONDON has been chosen as a finalist for the CEW Beauty Award, previously winning two awards for the brand’s Glazen Peel Off Glitter Nail Lacquer and 10-Free Patent Shine 10X Nail Lacquer in 2016 and 2019.

The annual Beauty Awards are hosted each year by Cosmetic Executive Women (CEW)—an international organization that connects over 10,000 members across the beauty industry. With over 25 years of celebrating and recognizing product innovation, the CEW awards are regarded by consumers, retailers and cosmetic professionals as the industry’s highest honor. Finalists are selected by industry insiders from over 1,000 products that were presented at the Beauty Awards product demo back in February. The butter LONDON Nail Scrubbers were chosen as one of the 6 finalists in the Nail Products category, competing in their category against Sally Hansen, Essie, 10+ Free Chemistry, Kiss Products Inc. and Paintbox. The annual awards, which are traditionally held during the month of May in New York City, have been rescheduled for November where winners will be announced online.

"It is such an honor for our Nail Scrubbers to be chosen as a finalist by the beauty community," says Julie Campbell, butter LONDON General Manager, “these scrubbers are essential for a waterless manicure, especially during these times, and full of feel good ingredients!"

Nail Scrubbers 2-in-1 Prep and Remove Lacquer Wipes are ultra-saturated, dual-sided wipes that easily remove stubborn nail polish and glitter from nails in one simple swipe. Formulated with butter LONDON signature clean ingredients, these nourishing scrubbers are enriched with Vitamin E and Aloe Vera to help hydrate and nourish nails and cuticles. Nail Scrubbers eliminate the need for acetone remover, allowing you to prep your manicure with the soft side of the conditioning wipe or lift away old nail lacquer with the textured side. These durable nail polish remover wipes are individually wrapped for easy-to-use application that won’t tear or fray during use—it’s simplified Feel Good Beauty that is truly a nail industry breakthrough!

butter LONDON Nail Scrubbers are gluten-free, paraben-free and always cruelty-free. To learn more about the best-selling Nail Scrubber or additional butter LONDON products, visit butterlondon.com

About butter LONDON™
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist, butter LONDON™ catapulted into the runway world bringing a refreshingly hip and haute fashion sense to nails. This trailblazing luxury approach—fueled with a better-for-you ingredient philosophy—quickly made butter LONDON a world-renowned, high-fashion 3-Free nail lacquer brand. Today, we create fun, imaginative, good-for-you products for eyes, lip, face and nail using the same ingenious Crafted with Care™ approach to formulations. Our nail lacquers are now 10-Free and our clean makeup collection is always free of parabens, mineral oil, petrolatum, sodium lauyl sulfate, phthalates, BHA and triclosan. We believe makeup and nail polish should be easy, leaving you looking polished with skincare-infused Feel Good Beauty® you can trust.

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Kaitlyn Cook
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