Coterie Advisors Expands Executive Leadership Team

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Michael Lambert set to lead National strategy in fast-growing limited benefit medical plan market for employers.

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Combined with his professional experience and long-term industry relationships, Mike Lambert will be an asset to our partnership team and will drive our Affordability-Based Medical Plan strategy to elevate our market success.

Coterie Advisory Group Inc., whose founding partners include some of the original founders of Star HRG (Starbridge®) and Ternian® Insurance Group, have announced that Mike Lambert, formerly of Axis Insurance Company® and AIG®, will be joining Coterie Advisor’s executive leadership team as: Partner and Executive Vice President of National Sales.

Mike will head their strategic development efforts with employee benefits Brokers and Consultants to focus on Coterie Advisor’s Fundamental Care® product set. Their Limited Benefit Indemnity plans allow employers to offer affordable and unique health insurance options for their uninsured, part-time, and hourly workers which provides coverage for basic medical expenses. It complements Coterie Advisor’s flagship product, their level-funded Limited Day Health Plan, which offers near-comprehensive coverage at 30-40% less than the cost of traditional high-deductible health plans. With their combined proprietary products, Coterie Advisors offers an Affordability-Based Medical Plan strategy that is unique to the marketplace.

Aaron Cook, President of Coterie Advisors said, “Our founding partners are excited to announce that Mike Lambert is joining our team as a Partner in Coterie Advisors. Mike is a strategic thinker who has a track-record and successful career in the group limited medical marketplace. Cook added, “Combined with his professional experience and long-term industry relationships, he will be an asset to our partnership team and will drive our Affordability-Based Medical Plan strategy to elevate our market success.”

The affordability void in healthcare continues to be a major issue in the United States. With over 28 Million uninsured and 70% of workers living paycheck to paycheck, Coterie Advisors continues to manufacture solutions that meet the needs of the underserved. Fundamental Care provides access to unique and affordable insurance benefits on a guarantee issue basis. Limited Day and Limited Benefit Indemnity plans can be customized and structured with affordable premiums and no deductibles. The plans are high in potential coverage and include upfront, day-one benefits – healthcare employees can actually use. Both plans meet the employer’s ACA mandated requirement for offering Minimum Essential Coverage.

Coterie Advisors believes they are well-positioned to meet the “new normal” of marketplace needs based on the changes that will result from the current economic environment. For more information, please contact your employee benefits broker or visit or


Aaron Cook
President & Co-Founder

Coterie Advisory Group, Inc. is a Scottsdale-based, insurance program manager and consultative advisor who delivers Affordability-Based Medical Plan Strategies to help benefit brokers, employers, and associations in the benefits industry. Since 1990, the founding partners of Coterie Advisors have specialized in Affordability-Based Medical Plans. They have decades of experience working with some of the nation’s largest service industry employers and understand the unique needs of a variable hour workforce made up of part-time, hourly, and seasonal employees. Their unique and proprietary Affordability-Based Medical Plans (Fundamental Care) include fully-insured limited-benefit indemnity plans and level-funded limited-day plans which solve real-world problems, make a meaningful difference in consumers' lives, and have a track record of being market-leading and market-changing.

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