Coverall Celebrates the Diversity of its Franchised Business Owners in a New Campaign

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Minorities, women, veterans have achieved independent business ownership as Coverall® franchised commercial cleaning business owners

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It is Coverall’s mission to educate anyone thinking of starting a business how franchising is a smart choice.

Coverall North America, Inc., a leading franchisor in the commercial cleaning industry, continues to be an attractive opportunity for a wide range of entrepreneurs pursuing the dream of business ownership.

“It is Coverall’s mission to educate anyone thinking of starting a business how franchising is a smart choice,” said Shirley Klein, COO, Coverall. “From the pride of ownership, to the work-life balance, and from the community connections to personal development, we are committed to shining a bright light on all that a franchised business offers.”

The composition of Coverall’s franchised business owners reflects a growing trend in the U.S toward diversity. According to the U.S. Census Bureau prediction, by 2045 the majority of the United States will be non-white. Coverall already has a large minority base of independent owners and the company expects those numbers to increase as a result of their proactive efforts to engage different audiences. The company’s new marketing campaign featuring minority and female owners intends to educate minority communities on the benefits of ownership.

Featured in Coverall’s recently launched video are owners, Jeffrey and Carmela Richardson, owners of JACAR Janitorial, LLC out of Detroit, d.b.a. Coverall. The couple has worked tirelessly to grow since starting their franchise in 2017. The Richardson’s story is one of faith, community and perseverance.

“We’ve been married for 33 years,” noted Jeffrey. “My wife believed in me through my calling, which is to pastor. It’s what I love to do, but it has not always been able to financially support us in the way that we expected to be supported.”

Starting a Coverall franchise enabled Jeffrey to remain a pastor while helping to build a future for his family. Richardson has shared his success with his community by employing parishioners. The Richardson’s business currently services customers that include a mix of traditional offices, retail and medical clinics.

“The way that this franchise has grown in two years; in eight more years if it’s growing at the rate that is going now, I see myself employing many people. And my wife and I would not be working like we are working today, but still be business owners and able to know that we have a legacy for our children and grandchildren,” he added.

Coverall supports more than 8,000 owners, which represent a diverse group of independent franchised business owners, who can take advantage of Coverall’s comprehensive training, guidance and new business potential in order to help further their economic and personal development.

To explore Coverall franchised business opportunities, visit

About Coverall North America, Inc.
Since its inception in 1985, Coverall North America, Inc. has grown into a leading franchised brand, licensing thousands of entrepreneurs to operate independent commercial cleaning franchised businesses using the Coverall® brand and system. In 2008, Coverall launched its proprietary Health-Based Cleaning System® Program, and in 2014, introduced the Coverall Core 4® Process, demonstrating its dedication to continuous innovation and leadership on behalf of its franchisees. Coverall’s unique process combines advanced cleaning technologies and tools, hospital-grade disinfectants, professional training programs, business support services, and a passion for healthy cleaning. System-wide, more than 8,000 Franchised Businesses provide the Coverall cleaning system and services to over 50,000 customers across 90 markets. For more information, visit

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Shari Sadowski
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