COVID-19 Fuels Growth for Remote Mental Health Services as Cerebral Expands to New York, Illinois, and Michigan

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Mental health disorders and suicides are expected to spike with COVID-19, and now residents in New York, Illinois and Michigan can seek remote mental health care and medicine delivery through telemedicine startup Cerebral.

Cerebral video call with prescribing provider

With parts of the nation still in quarantine, COVID-19 has impacted the way most people go about their day to day lives. 30.3 million people have filed for unemployment in the past 6 weeks and the number continues to rise. As many find themselves out of work and school or mandated to stay at home, social isolation continues to challenge mental health. Telemedicine companies like Cerebral are offering mental health care and prescriptions through live video meetings to support people during this time.

The company was founded by CEO Kyle Robertson and Chief Medical Officer Dr. Ho Anh, who was previously the Founding Medical Director at the telemedicine upstart Hims and Medical Group President at Lemonaid Health. It has been available to residents in California, Florida, Georgia, Maryland, Ohio, Pennsylvania, and Texas for months and has just launched in New York, Illinois, and Michigan. Those who find themselves struggling with mental health in those states can now access the care they need without risking exposure to COVID-19 at physical clinics.

Cerebral clients report feeling heard, supported, and more focused. Because of their work with Cerebral, one of its clients has successfully managed their anxiety, allowing them to help out with food supply chain disruptions caused by COVID-19. They were able to stay focused and set up new supply chains for the farmers, moving nearly 100,000lbs of food in one week that was otherwise going to go unused.

Specialists fear the long-term impact of institutional closures on public health—the 2008 recession claimed over 10,000 lives by suicide in the United States and the UK, and this time, the impacts could be even more devastating. Cerebral is tackling the rising mental health crisis by providing over-video diagnosis and support. Those seeking treatment may set up an initial meeting with a provider and continue to meet with a personal Care Counselor each month to track treatment outcomes. Care Counselors are also available to support clients outside of regularly scheduled meetings through online messaging and text. Cerebral’s services are now available in New York, Illinois, and Michigan.

Cerebral is creating an easy and accessible process by which people are treated for anxiety and depression through the screen. The startup is growing rapidly due to additional demand for remote mental health services, having hired more than 30 new mental health clinicians in the past month alone.

If you would like more information, please visit Cerebral’s website at or email

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Alex Martelli
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