COVID-19 Impact: Broadband Usage Jumps 47% in Q1, Nears YE2020 Expectations

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OVBI report also notes exponential rise in >1TB/2TB power users

The COVID-19 pandemic changed broadband usage patterns in substantial ways, perhaps permanently. Broadband operators will need to understand the implications of this shifting broadband usage behavior and plan their network performance capabilities accordingly.

The COVID-19 pandemic has accelerated anticipated broadband consumption trends by almost one year and has exponentially increased the number of >1TB/2TB “power users,” according to the Q1 2020 OVBI (OpenVault Broadband Insights) report issued today by OpenVault, a leading provider of technology solutions and industry analytics for broadband operators.

Driven primarily by subscriber self-quarantines during March, average consumption at the end of 1Q20 jumped to 402.5 GB, an increase of 47% over the 1Q19 average of 273.5 GB and a 17% rise over the 344.0 GB in 4Q19. Based on its decade-long analysis of broadband usage patterns, OpenVault had projected early this year that average consumption would reach 425 GB by the end of 2020; according to OpenVault average monthly usage for April 2020 is on track to exceed 460 GB.

The areas of sharpest growth during 1Q20 were power users of 1 TB or more and extreme power users of 2 TB or more. The percentage of subscribers who were power users in 1Q20 reached 10.0%, an increase of 138% over the 4.2% of power users in 1Q19. Extreme power users represented 1.2% of all subscribers, up 215% from 1Q19’s 0.38%. OpenVault had projected early this year that by the end of 2020 power users and extreme power users would represent 12% and 1.4%, respectively, of all subscribers.

“Nearly all the growth in broadband usage we would have expected for 2020 has now been achieved in the first quarter, with much of it concentrated in the last two weeks of the quarter,” the report states. “The COVID-19 pandemic changed broadband usage patterns in substantial ways, perhaps permanently. Broadband operators will need to understand the implications of this shifting broadband usage behavior and plan their network performance capabilities accordingly.”

Other findings in the newly released OVBI report include:

  • With broadband quotas relaxed during much of March, the typical pattern of flat rate billing (FRB) usage outgrowing consumption by subscribers on usage based billing (UBB) plans was reversed: Subscriber usage with relaxed UBB packages grew by 49.05% in 1Q20, while FRB growth was 44.42%.
  • Median usage, a leading indicator of usage growth across all subscribers, was up sharply. Median usage across UBB and FRB plans was 233.6 GB, up 60% from 146.0 GB in 1Q19 and up 22% from 190.7 GB at the end of 2019. Importantly, the rate of increase in media growth accelerated to 122% during the first quarter of 2020.
  • Upstream usage rose sharply during March, “as more people work from home and use collaboration tools such as videoconferencing.”
  • Increased usage is nudging subscribers toward faster speeds. The percentage of subscribers provisioned for gigabit-speed service increased 97% to 3.75% in 1Q20 year-over-year from 1Q19’s 1.9% and was up 34% from the 2.8% at the end of 2019.

OpenVault will host a webinar to elaborate on the report on Wednesday, May 20 at Noon EST. Please go here to register.

The entire report is available here.

About OpenVault
OpenVault’s solution suite tracks broadband data usage consumption levels for millions of subscribers and helps operators across the globe better manage their networks, saving time and costs while increasing revenue and subscriber satisfaction. Network operators use OpenVault’s easy-to-use tools to dramatically improve visibility into their networks and automate management functions to proactively handle congestion, forecast network requirements, monetize broadband growth and communicate with subscribers. For more information, please visit openvault.com.

For media inquiries, please contact:
Kristen Nihamin at knihamin@openvault.com or 917-509-9028
Paul Schneider at pspr@att.net or 215-817-4384

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Kristen Nihamin
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