CQL Wins Platinum In 2020 MUSE Creative Awards

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CQL earned the Platinum Award from the MUSE Awards for its ongoing integrated marketing campaign with Makeup Geek

We couldn’t be more pleased for our experience design team, and also the client - we are honored to be a part of the work that they do within the cosmetic and ecommerce industry.

The recipients of the 2020 MUSE Creative and MUSE Design Awards have been announced, and CQL is proud to take home the Platinum award. With 4,618 submissions from 57 countries, this year’s winners had to submit exceptional projects to stand out from the crowd. The Platinum award was won by CQL’s Experience Design and Digital Marketing teams for their work with major cosmetic brand Makeup Geek. The beauty brand was launched in 2011 and has partnered with Target, Ipsy, BeautyBay, and other retail groups to expand the brand’s customer base.

“We are honored to have been recognized amongst many other agencies and creative minds for our design and campaign work with Makeup Geek,” said Kevin Messing, VP of Experience and Design at CQL. “Just a few months ago, we were celebrating our HERMES Creative Award for our work with the Shades of You campaign. We couldn’t be more pleased for our experience design team, and also the client - we are honored to be a part of the work that they do within the cosmetic and ecommerce industry.”

The MUSE Creative and MUSE Design Awards are international competitions catered to professionals from the creative and design industries who help foster new horizons for their industries. “It is our privilege, as always, to honor these remarkable individuals,” said Kenjo Ong, CEO of both competitions. “They have more than earned their achievements.”

Under the administration of the International Awards Associate (IAA), both awards are judged by a panel of professionals who have received accolades in international settings. IAA oversees awards and recognition programs, assembles judging panels, and sets rigorous standards for both competitions.

There were as many as 56 judges from 22 countries on hand for this year’s competition. These exceptional professionals come from leading companies in the creative and digital industry from around the world, with some of them belonging to notable groups such as Tiago do Vale Architects, Neil Poulton Industrial Design, Icona Design, ATELIER CENTRAL, Eleven Inc., Cutwater, MUH-TAY-ZIK / HOF-FER, Grayling, Saatchi & Saatchi NY, Coley Porter Bell, and ADBRAIN Inc.

All entries are evaluated based on their respective industry standards. During blind judging, panelists look at many factors, such as the quality and effectiveness of concepts utilized, to select winners from a deep pool of international submissions.

CQL is a digital commerce agency that connects inspiring brands with the people who love them. We serve retailers and manufacturers with a cross-discipline team that delivers strategic insights, design-thinking, and unparalleled technical expertise. For more information on CQL and its digital solutions, visit http://www.cqlcorp.com.

The Muse Creative Awards and Muse Design Awards recognize the creative design achievements of professionals who spur the evolution of design. Categories include advertising, interior, architecture, industrial, packaging, landscape & lighting design.

If you would like more information about CQL or are interested in their services, please call 616.365.1000, or email info@cqlcorp.com.

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