Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Cracker Barrel Cheese's AI-Powered Fleet of Robots Scores Big in New Orleans, Delivering Nearly 100,000 Cheese Sticks to Football Fans


News provided by

Cracker Barrel Cheese

Feb 10, 2025, 07:00 ET

Share this article

Share toX

Share this article

Share toX

Cracker Barrel Cheese's AI-Powered Fleet of Robots Scores Big in New Orleans, Delivering Nearly 100,000 Cheese Sticks to Football Fans
Cracker Barrel Cheese's AI-Powered Fleet of Robots Scores Big in New Orleans, Delivering Nearly 100,000 Cheese Sticks to Football Fans

Cracker Barrel Cheese's Robots roamed more than 500 combined miles through New Orleans leading up to the Big Game

CHICAGO, Feb. 10, 2025 /PRNewswire-PRWeb/ -- Cracker Barrel Cheese, the rich and bold premium cheese brand, redefined game-day snacking in a historic way at the largest sporting event of the year. Deploying a fleet of 50 AI-powered food delivery robots across New Orleans, the brand provided nearly 100,000 Cracker Barrel Cheese Sticks directly to fans. From Wednesday, February 5th, to Sunday, February 9th, these cutting-edge robots covered more than 500 combined miles navigating tailgates, parks, and hotspots to bring game-day fuel straight to the crowd.

Fans could easily access Cracker Barrel Cheese Sticks through the refrigerated robots, each equipped with a scannable QR code for instant, free snacking. With an array of bold flavors available, every cheese lover found their perfect bite while experiencing the seamless convenience of AI-powered delivery. Joining Cracker Barrel Cheese for this groundbreaking initiative was former professional football player, actor, and television host Anthony "Spice" Adams, who hyped up fans while sharing his favorite game-day snacking tips.

"Activating during the Big Game week was an absolute game-changer for Cracker Barrel Cheese," said Amanda Vaal, Brand Director at Cracker Barrel Cheese. "We built relationships with nearly 100,000 devoted Cracker Barrel Cheese fans in an innovative and engaging way, and this showed us how Cracker Barrel Cheese is such an integral part of game day snacking. Seeing the fans' reactions as they interacted with the robots and enjoyed our cheese was truly amazing. With the incredible support of Anthony 'Spice' Adams, we made game-day fueling more exciting than ever."

The activation was met with intrigue from local and visiting fans, as crowds marveled at the futuristic robots gliding through the streets of New Orleans. Many were eager to test out the AI-powered delivery system, scanning QR codes and excitedly awaiting for their Cracker Barrel Cheese Sticks.

For more information on Cracker Barrel Cheese, visit www.CrackerBarrelCheese.com. Connect with the brand on Instagram @crackerbarrelcheese.

About Cracker Barrel Cheese

Founded in 1954, Cracker Barrel Cheese was born from a love of quality cheese and a passion for cheddar-making. Using the same proprietary heirloom starter cultures for more than half a century gives this award-winning cheese its rich and bold flavor. Available across the United States, Cracker Barrel cheese features over 17 delicious flavors in a wide variety of cooking and snacking formats to meet the standards of the most sophisticated of palates.

Cracker Barrel Cheese is perfect for everyday snacking and those special occasions where impressions matter most! Backed by Lactalis Heritage Dairy with a history and expertise rooted in creating world-class award-winning dairy and leading quality standards. Visit www.crackerbarrelcheese.com

About Lactalis USA

Lactalis USA is committed to enriching lives by producing nutritious and great tasting dairy products. The company offers an unrivaled house of beloved dairy brands in the United States including Galbani® Italian cheeses, Président® specialty cheeses and gourmet butters, Kraft® brands in natural and grated cheeses, Breakstones® cottage cheese, ricotta and sour cream, Cracker Barrel® cheese, Black Diamond® cheddar cheese, Parmalat® milk, siggi's® and Stonyfield Organic® yogurt brands. In the United States the company has approximately 4,000 employees, is present in eight states with 11 manufacturing facilities and corporate offices located in New York City and Buffalo, N.Y., Chicago, Ill., Bedford, N.H., and San Fernando, Calif. Lactalis USA is part of Lactalis Group, the world's leading dairy company, a French family business founded in 1933 in Laval, France.

For more information, visit https://lactalisamericangroup.com/, www.lactalisheritagedairy.com, www.lactalisyogurtusa.com and www.karouncheese.com. Follow Lactalis USA on Instagram and like us on Facebook.

Media Contact

Alissa Bremner, Cracker Barrel Cheese, 1 7022050019, [email protected], https://crackerbarrelcheese.com/ 

SOURCE Cracker Barrel Cheese

Modal title

Cracker Barrel Cheese AI Powered Delivery Robot (Credit: Anya Sobornova on behalf of Cracker Barrel Cheese)
Cracker Barrel Cheese AI Powered Delivery Robot (Credit: Anya Sobornova on behalf of Cracker Barrel Cheese)
Anthony "Spice" Adams with Cracker Barrel Cheese's Delivery Robot (Credit: Anya Sobornova on behalf of Cracker Barrel Cheese)
Anthony "Spice" Adams with Cracker Barrel Cheese's Delivery Robot (Credit: Anya Sobornova on behalf of Cracker Barrel Cheese)
Cracker Barrel Cheese AI Powered Delivery Robot (Credit: Anya Sobornova on behalf of Cracker Barrel Cheese) Anthony "Spice" Adams with Cracker Barrel Cheese's Delivery Robot (Credit: Anya Sobornova on behalf of Cracker Barrel Cheese)

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.