Craigslist revenue drops sharply in 2019 after hitting $1 billion

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After reaching $1 billion in 2018, Craigslist revenue fell sharply in 2019, a new AIM Group report shows.

After reaching $1 billion in 2018, Craigslist revenue fell sharply in 2019, a new AIM Group report shows.

A detailed analysis of advertising on Craigslist, the most-visited classified site in the United States, showed 2019 revenue of 760 million, a drop of 27% from 2018. A 37% fall-off in job advertising, the highest revenue category on Craigslist, outweighed increases in most other categories, including a new fee for commercial and office real estate ads.

“The AIM Group has been tracking Craigslist’s revenue since 2004, and this is the first time it has fallen,” said Peter M. Zollman, founding principal of the AIM Group. “And traffic at the site is little more than half of what it was four years ago. Craigslist reached a billion dollars in revenue in 2018, so it’s a major change in fortunes for the company.”

The research is published in a 33-page special edition of AIM Group Marketplaces Report, the AIM Group’s flagship business intelligence service. It is available as a standalone report for $595 at, including category-by-category ad counts in the 90 markets the AIM Group studied to develop its revenue projection. A free preview of the 2020 Craigslist Report is available on the site.

“Craigslist is still a powerhouse - and incredibly profitable. It’s just less so than it was, and competitors are taking bigger and bigger bites out of the company’s income, most notably Facebook Marketplace,” said Zollman.

Note to reporters / editors: Free copies of the report are available for coverage purposes by calling 1-407-788-2780 or emailing AIM Group founding principal Peter M. Zollman is available for interviews at, 1-321-356-3182; marketing director Stacey Fink is at 1-917-446-4246,

About the AIM Group: The AIM Group provides global business intelligence services — news and analysis, conferences and consulting — covering the automotive, real estate, recruitment and horizontal marketplaces and classifieds segments. We work at senior levels with marketplace and classified companies, investors and vendors, providing advice on their strategic and operational challenges and opportunities. We’re a global team of more than 30 experts who follow changes in the marketplace and classified advertising industry in greater depth than anyone else. We publish the AIM Group Marketplaces Report and run leading global conferences for recruitment, automotive, and online marketplaces. Founded in 1998, the AIM Group is based in Altamonte Springs, Fla. For more information visit or call 1-407-788-2780.

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Stacey Fink
AIM Group
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Peter Zollman
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