Creador Expands Market Presence Through Partnership with Genius Liquids
AUSTIN, Texas, Nov. 8, 2023 /PRNewswire-PRWeb/ -- Creador Agave Spirits, renowned for its unparalleled agave distillates, is introducing its second release of destilado de 100% agave. Each of the six new expressions is milled by hand, clay pot fermented and distilled by maestro palenquero JosI Alberto Pablo in San Bernardo Mixtepec, Oaxaca. Creador is committed to the work of the mezcaleros, and guided by principles of humility, respect, collaboration, craft, and transparency.
"Our first and second releases of destilado are produced in Oaxaca by maestro palenquero JosI Alberto Pablo," says Marcus PiQa, founder of Creador Agave Spirits. "We seek out independent family producers who have little to no representation outside of their local markets – producers who want to make a transition to full-time production of destilado and need help getting their agave spirits to market. We import this ancestral style destilado and bottle it in Texas for discerning agave lovers around the country."
Creador Agave Spirits offer ancestral-style agave spirits top-shelf clay pot distilled 100% agave spirits distilled in Oaxaca that honor the work of mezcal makers. The results are deliciously round, robust, unique, and approachable, and the entire process is natural without the use of additives. Each expression is limited in quantity. Creador bottle labels are handmade from agave paper in Oaxaca, which results in one-of-a-kind labels that showcase unique artwork by painter Camille Woods.
The second release of Creador Agave Spirits is made using traditional methods. Each small-batch expression started by cooking agave piQas in an underground river rock-lined stone oven for five days, mashing the cooked piQas by hand with mallets in a hollowed tree trunk, then fermenting in half-buried 90-liter clay pots, and distilling twice in 60-liter clay pots. The resulting agave spirits are brought to proof (approximately 48% alcohol by volume, or 96 proof) by mixing the heads, tails, and body of the distillate. The entire process is natural and no additives are used. The second release includes:
- Espadín CapSn — This spirit is produced by cutting the quiote when it is jutting skyward from the center of the agave to retain the natural sugar in the plant. The result is destilado with distinct and delicious characteristics. Agave angustifolia was cultivated in the Sola de Vega region of Oaxaca and took 8-10 years to reach maturity. It has fragrant aromas of cotton candy, hickory, red fruit, plum, cherry and a soft palate of that is slightly sweet with wet clay, oatmeal, and grilled asparagus flavors. This is JosI Alberto's first-ever batch of espadín capSn, and is a medal winner 2023 San Francisco World Spirits Competition.
- Lumbre — The agave lumbre used for this spirit is cultivated in San Bernardo Mixtepec in the ZimatlAn region of Oaxaca at an elevation of approximately 1651 meters. Agave lumbre takes 8-10 years to reach maturity. This 600-liter release combines two productions from May and August 2021. On the nose, it has ripe apple, stone fruit, baby's breath with delicate, leathery sweet flavors of dried fruit, and a hint of tobacco. Lumbre is the signature destilado by JosI Alberto's, and is a medal winner 2023 San Francisco World Spirits Competition.
- Mexicano — In San Bernardo Mixtepec and surrounding areas agave rhodacantha grows wild and is also cultivated. Low and broad, with thinner pencas than the angustifolia, mexicano takes 10-12 years to reach maturity at an elevation of approximately 1651 meters. Cultivated and harvested in nearby ZimatlAn de Alvarez, this mexicano is peppery with a dry and refined finish. It is earthy with herbal, cucumber, honey, wet grass scents with warm flavors of chocolate, cooked tropical fruit, and cinnamon.
- Lumbre + Espadín Ensamble — Two agaves are mixed 50/50 to highlight the characteristics of each one. The agaves are harvested and then cooked together in el horno for 3-5 days. They are milled together by hand, and fermented and distilled together, making them a blend from the start of the process until the finish. Both agaves were cultivated in San Bernardo Mixtepec. This 600-liter release combines two productions from March and May 2022. Each production produced 440 and 420 liters respectively. It has sweet citrus, clay, and black pepper aromas and a soft palate of red berries with a slightly viscous mouthfeel.
- TobalA Descansado — The agave potatorum used to make tobalA was harvested in Santa Ana Tlapacoyan, and took 12-14 years to reach maturity. Originally 340 liters were distilled in 2019, and 50 liters were set aside and rested (descansado) in glass for 4 years before being bottled and released for production. Resting in a neutral vessel such as glass allows the flavors and characteristics of the destilado to develop over time, resulting in round and very approachable agave spirits. TobalA Descansado has aromas of fresh dates, caramel, and cognac with soft and delicate flavors of apple cider, rawhide, and cinnamon. This is an exclusive 50-liter batch bottled for Mezcaleria TobalA in Austin, Texas.
- Jabalí — Agave convallis used to make Jabalí is harvested wild near Sola De Vega in the Sierra Sur region of Oaxaca. Producing this spirit is challenging and these first batches produced are certainly worth it. The piQas have a lower yield compared to higher-yield agaves. During fermentation and distillation, the bagasso produces a lot of foam, which needs to be monitored and removed. What makes this batch special is not only that it is made from 100% agave convallis, but these are also JosI Alberto's first batches, and the results are soft, full, and rich. It has inviting scents of candied yams, pumpkin, and butternut squash, and a soft, sweet, and savory palate brimming with baking spices and cantaloupe. It is a medal winner 2023 San Francisco World Spirits Competition.
"My destilado is made with all the love and dedication it needs for it to be of unmatched quality," says maestro palenquero JosI Alberto Pablo.
Pricing and Availability
Creador Agave Spirits are available at fine retail stores, bars, and restaurants in Texas including Mezcaleria TobalA and Travis Heights Wine & Spirits in Austin, TX. It is also available for purchase online from the Creador website with shipping to most states nationwide. Suggested retail prices range from $99.99 to $179.99.
Creador Agave Spirits Expands Market Presence Through Partnership with Genius Liquids
To further expand its availability in the market, Creador Agave Spirits has joined forces with Genius Liquids, a leading innovator in the liquor industry. This partnership marks a significant chapter for both companies, combining a passion for agave spirits and industry experience to craft exceptional products for consumers worldwide.
Genius Liquids, known for its innovative and diverse range of products, such as Genius Navy Strength Gin, Old Highborn Texas Dry Gin and Vodka, and De Terra Desert Spirits, is proud to be able to add Creador Agave Spirits to its offerings. This collaboration signifies a strategic partnership to enhance the overall portfolio and support the evolving Mezcal consumer market.
Marcus PiQa, stated, "Genius Liquids brings a wealth of industry experience and a sharp point of view that aligns perfectly with Creador. Partnering with Genius Liquids opens up exciting new avenues for the Creador brand, and in bringing the agave spirits of maestro palenquero JosI Alberto Pablo to a broader audience."
"We are delighted to welcome Creador Agave Spirits into the Genius Liquids family," says Mike Groener, CEO & President of Genius Liquids. "Creador's commitment to their producers' livelihood and importing the finest destilados from Mexico aligns perfectly with our values and passions. Together, we are poised to bring the best Mexican spirits to the glasses of our customers."
This partnership signifies a convergence of tradition and innovation, as both companies share a common vision of delivering exceptional quality beverages. Creador remains committed to delivering the highest quality small-batch agave spirits from Mexico to a broader audience, while Genius Liquids remains dedicated to pushing boundaries, exploring new flavors, and creating unforgettable experiences for consumers.
About Creador Agave Spirits
Creador Agave Spirits (pronounced cray-adore) is born out of a passion for discovering unique small-batch agave spirits from Mexico – and telling the stories of the creators who make them. With each release, Creador selects and shares exceptional small batches of 100% agave spirits, unaltered and sourced directly from maestro palenqueros, while helping to support the economies of producer communities and preserve traditions.
Creador Agave Spirits seeks out independent family producers who have little to no representation outside of their local markets and want to make the transition to full-time production, but need help getting their agave spirits to market. Creador strives to support palenqueros and their communities by providing autonomy for the producers, as well as fair pricing. Creador shares profits with the producers, providing transparency into the complex economics of selling spirits into the tiered alcohol distribution systems prevalent in the US.
Creador translates to "creator," and is an homage to the artisan creators of agave spirits, and a tribute to the creators and makers in us all. Creador is a small and passionate brand committed to the work of the mezcaleros. Humility and respect, collaboration and craft, and transparency are our principles. De la mano y el corazSn - from the hand and the heart.
Media Contact
Matt McGinnis, Big Thirst, Inc., 1 5128098712, [email protected], https://bigthirst.com/
SOURCE Creador Agave Spirits
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