SCHAUMBURG, Ill., Sept. 10, 2019 /PRNewswire-PRWeb/ -- Motivating a sales team isn't easy. But it's even harder if you don't know the 7 mistakes leaders typically make when creating a sales incentive. Do you incent only your top performers? Do you spread goals evenly among your sales team? Either tactic may reduce needed sales results. Learn how to avoid these and other common mistakes and discover how to incent a sales team more effectively by attending a live webinar: 7 Deadly Sins to Avoid in Your Next Sales Incentive on Tuesday, September 17 at 11:00 AM Central. Click here to register. Everyone registering will receive a recording of the webinar and accompanying eBook.
The webinar will be conducted by behavioral experts Paul Hebert, Vice President Individual Performance Strategy, Creative Group, who creates sales incentives, channel loyalty initiatives, engagement strategies and recognition programs, Kurt Nelson, PHD President and Founder, Lantern Group, which helps companies motivate their employees and teams, Tim Houlihan, Chief Behavioral Strategist, BehaviorAlchemy, a consultancy that applies a behavioral lens to improve workers, customers and policies for global organizations.
"While the idea of an incentive is both compelling in its simplicity and attractive for the results it can bring, an incentive is terribly easy to foul up," Hebert said. "Our webinar will cover the 7 common mistakes sales leaders make when creating sale incentives, effective ways to overcome these mistakes and motivate the team, and the foundations of an effective incentive program. Plus, we will look at real examples," he noted.
About Creative Group
Creative Group is a full-service meeting, incentive and recognition company that delivers business results by inspiring people to thrive. An industry leader, Creative Group has been honored with the CMI 25 Award, which recognizes the top 25 most influential meeting and incentive management companies in the U.S. and has received the award every year since its inception in 2007.
Creative Group was founded in 1970 and has served clients in financial services, life sciences, insurance, manufacturing, retail, technology, automotive and hospitality. Employing over 200 people, the company is headquartered in Schaumburg, Illinois and maintains offices in Detroit, Denver, San Francisco and Appleton, Wisconsin. Creative Group was acquired by Direct Travel in 2015. For more information about Creative Group, please visit http://www.creativegroupinc.com
About Lantern Group
Lantern Group, is a communication and behavioral design agency. It works to improve organizational performance by applying behavioral science insights to employee program and communication design. By applying behavioral economics, psychology, social psychology and neuroscience findings, it works with clients to solve their organization's employee problems. For over 20 years, it has helped companies improve their total rewards programs, incentive design, fleet safety initiatives, sales operations processes, health initiatives, internal meeting design and team dynamics.
BehaviorAlchemy is a consultancy that helps people perform better by understanding why they do what they do. It's a blend of experience, research and real-world challenges that we combine to make investments in behavior more effective. Working with companies and institutions, BehaviorAlchemy seeks to uncover and understand the roots of problems through a behavioral lens. As a consultancy, it applies a behavioral lens to improve workers, customers and policy maker's lives.
SOURCE Creative Group, Inc.