Creative Catalysts; Silent House Productions and George P. Johnson Give CrowdStrike the First-Ever Corporate XR Experience

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The 4th Annual Fal.Con 2020 was the must-attend business and technology experience for the global cybersecurity community in October 2020

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4th Annual Fal.Con Cybersecurity Conference Goes Virtual for 2020

“With the shift to virtual events we knew we needed to do something breakthrough to combat “Zoom fatigue,” said Michael Busselen, CCO for CrowdStrike. “With Silent House Productions’ Extended Reality (XR) solution, we were the first corporate event to apply this cutting-edge tech..."

CrowdStrike - known for its pioneering cyber security technologies - continues to trailblaze with Fal.Con 2020.

For its 4th Annual Cybersecurity Conference, the unstoppable innovators have gone above and beyond to present an immersive virtual event, and created a unique cutting-edge experience for their attendees. Faced with the ubiquitous dilemma of “How to make a virtual event engaging, dynamic, and unique?” CrowdStrike turned to Silent House Productions to fulfill the design brief.

Silent House (in partnership with multinational marketing agency, George P. Johnson) transformed the standard online meeting by harnessing the latest Extended Reality (XR) technology to present a unique and groundbreaking show.

“Corporations all over the world are facing a similar challenge. They need to hold events in the era of COVID-19, but in a dynamic and engaging way, that creates synergy between; their identity, the specific message for the event, and the expectations of their attendees. We had the great pleasure of designing solutions that not only met those specifications, but also while keeping a sharp eye on budget” said Alex Reardon, Design Partner at Silent House Productions. “XR lets us create worlds unimaginable on a real stage. We are still daily engaged in taking the tech - and the creative capacities it unleashes - further.”

“With the shift to virtual events we knew we needed to do something breakthrough to combat “Zoom fatigue,” said Michael Busselen, Chief Communications Officer for CrowdStrike. “With Silent House Productions’ Extended Reality (XR) solution, we were the first corporate event to apply this cutting-edge production technology. The audience response has been tremendous.”

“The CrowdStrike brand has always been strong, edgy and distinct,” said George Kurtz, CrowdStrike Co-Founder and CEO. “Over the years our events have delivered some of the strongest brand experiences, and we knew we had to do something unique for our first major virtual event. Silent House Productions brought us into the limitless potential of Extended Reality (XR) and designed a virtual event that allowed us to engage our global audience in a way no other corporate events have delivered.”

About Silent House Productions
Silent House Productions is a production design agency that operates as a hub for creative excellence. Silent House is known for cultivating unique ventures including brand development, broadcast & music specials, exhibitions, production tours, residencies, and themed entertainment. The prominent agency designs world tours for top-selling artists, like Beyoncé, P!nk, and Tyler, the Creator - and produces state-of-the-art virtual experiences for international corporations, including Amazon, Hunan TV, and Tesla. For more info, please visit http://www.silent-house.com or follow on Instagram @SilentHouseProductions.

About George P. Johnson (GPJ)
As the world's leading experiential marketing agency, GPJ enables brand marketers to benefit from integrated experiential programs that leverage online, mobile and physical brand interactions fueled by data. Clients in technology, automotive, healthcare, consumer goods, finance and other industries rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, a modern agency network built for the needs of contemporary marketers (http://www.gpj.com).

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Shondra Kenoly
@SilentHouseLive
since: 02/2014
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