Creative Group Appoints Jamie Schwartz to the Individual Performance Solutions Team

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Creative Group, a full-service meeting, incentive and recognition company, announced today the hiring of Jamie Schwartz as Senior Director, Individual Performance Solutions to accelerate the growth and strategic partnerships of this division.

“Following a year of unprecedented market changes, Jamie will be a growth multiplier for our incentive business,” said Creative Group Vice President, Design & Insights, Melissa Van Dyke.

“Following a year of unprecedented market changes, Jamie will be a growth multiplier for our incentive business,” said Creative Group Vice President, Design & Insights, Melissa Van Dyke. “Jamie’s extensive experience in the incentive industry paired with her strengths in go-to-market strategic planning, new product development and sales success, will support our corporate ethos of helping our clients thrive,” she concluded.

“As business metrics have changed in so many industries, I see this move to Creative Group as an exciting opportunity to help clients adapt their sales incentive, loyalty and recognition programs to meet current market needs,” said Schwartz. “I’m excited to support the corporate mission to lead, guide and consult clients in new ways.”

Creative Group offers innovative sales and channel incentive solutions and reward and recognition programs, as well as event management and experience design for meetings, product launches, tradeshows, user conferences and group travel incentives.

About Jamie Schwartz
Schwartz has been in the performance management industry for over 25 years designing and implementing incentive, recognition, and reward strategies that drive revenue, profit and growth. She previously held leadership roles supporting this product line with Maritz and ITA Group, as well as for foodservice and manufacturing companies. Active in the St. Louis area, Jamie is the Founder, President and on the Board of Directors for the St. Louis Women’s Circle.

About Creative Group
Creative Group, a Direct Travel company, is a full-service performance improvement company that delivers results by inspiring people to thrive. The company specializes in engagement, incentive and recognition solutions, and end-to-end meeting and event management. An industry leader, Creative Group has been honored with multiple Society for Incentive Travel Excellence (SITE) awards and the CMI 25 Award, which recognizes the top 25 most influential meeting and incentive management companies in the U.S.

Creative Group was founded in 1970 and has served clients in technology, financial services, life sciences, insurance, manufacturing, retail, automotive, hospitality and more. Employing over 170 people, the company is headquartered in Schaumburg, Illinois, and maintains offices in San Francisco (Emeryville), Detroit, Appleton, Wisconsin and Toronto, Canada. Creative Group was acquired by Direct Travel in 2015. For more information about Creative Group, visit http://www.creativegroupinc.com

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Wendy Wallace
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